Amazon embraces the joy of friendship for global holiday campaign

“Joy is shared” will span over a dozen countries and is anchored by a 60-second hero spot soundtracked by a rendition of The Beatles’ “In My Life.”

By Jessica Deyo • Nov. 10, 2023

Shoppers spent record $76.8B online in October: Adobe

Data shows that consumers are being strategic in managing their holiday budgets and taking advantage of early deals, according to a new report. 

By Tatiana Walk-Morris • Nov. 10, 2023

Explore the Trendline➔

A look at the 2024 holiday season

Technology will play a key role in holiday sales this year, Adobe revealed in its latest holiday report. 

By Retail Dive staff

Macy’s introduces early holiday deals

The retailer is running Black Friday events throughout November, and stores will be closed on Thanksgiving Day. 

By Tatiana Walk-Morris • Nov. 9, 2023

Walmart, Amazon see gains in fulfillment pivots as holidays near

The rival retailers are zeroing in on improved speed and efficiencies with changes to their e-commerce fulfillment strategies. 

By Catherine Douglas Moran , Kelly Stroh • Nov. 9, 2023

Holiday sales forecast to grow between 3% and 4%: NRF

Spending is expected to reach “record levels,” but the growth rate is slower compared to the past three years, according to the organization. 

By Tatiana Walk-Morris • Nov. 8, 2023

Amazon rolls out early Black Friday deals

Following a positive quarter, the e-commerce giant is competing with other major retailers for shoppers ahead of the sales event.

By Tatiana Walk-Morris • Nov. 7, 2023

The right stuff: How Build-A-Bear is creating a cuddly (and lucrative) empire

The specialty retailer is landing record sales, enticing adult shoppers and sporting a plethora of store formats. It’s even made a holiday movie.

By Kaarin Vembar • Nov. 7, 2023

Google makes it easier to shop small businesses this holiday using AI, other new features

Merchants can identify themselves with a new small business attribute on Search and Google Maps to make it easier for shoppers to narrow their searches.

By Xanayra Marin-Lopez • Nov. 6, 2023

Home Depot, Vizio create shoppable content for the holidays

“Merry & Bright” stars Jordin Sparks and features QR codes that take consumers to a Shop the Look page on the retailer’s website.

By Aaron Baar • Nov. 6, 2023

Foot Locker hypes up holidays with major brands, NBA stars

The campaign features Nike, Puma and Adidas alongside basketball’s biggest names and arrives as the retailer launches a sneaker-focused brand platform.

By Chris Kelly • Nov. 6, 2023

Best Buy launches livestream holiday shopping series

In a partnership with TalkShopLive, the retailer is hosting three live shopping events that feature products from its new categories.

By Tatiana Walk-Morris • Nov. 2, 2023

Walmart opens third ‘next gen’ fulfillment center in Texas

The 1.5-million square-foot facility will enable faster delivery as the retailer prepares for the holiday season.

By Alejandra Carranza • Nov. 2, 2023

Target lights up digital in holiday push that balances sentiment, value

The return of experiential activations and a 20% increase in digital investments aim to drive home a message around affordability.

By Peter Adams • Nov. 2, 2023

Walmart reunites ‘Mean Girls’ to boost Black Friday push

Lindsay Lohan and company recreate scenes from the iconic teen comedy for a new generation as the retailer looks to expand the idea of Black Friday.

By Chris Kelly • Nov. 1, 2023

Sur La Table partners with Walmart GoLocal for same-day delivery

The specialty cookware company will roll out the delivery service across the U.S. by mid-November — just in time for the holidays. 

By Tatiana Walk-Morris • Nov. 1, 2023

Consumers, inflation give hopeful Halloween retailers a dose of the scaries

Total Halloween spending is forecast to hit $12.2 billion this year, but rising wage and sugar costs are cutting into profits.

By Chris Gaetano • Oct. 30, 2023

Target to offer weekly deals through Black Friday weekend

The retailer is also bringing back its price match guarantee for the season, which will meet select competitors’ prices for two weeks after purchase.

By Tatiana Walk-Morris • Oct. 30, 2023

Stand out this holiday season: How WebAR can create unforgettable brand experiences

Learn how WebAR transforms holiday marketing with immersive experiences, driving engagement and conversions.

By Brynne Henn, Product Marketing Lead, Niantic • Oct. 30, 2023

Lowe’s rolls out gift center, holiday discounts for pros

With its holiday deals and gift assortment, the retailer aims to attract everyday homeowners and professional contractors.

By Tatiana Walk-Morris • Oct. 27, 2023

Barbie stokes Mattel’s Q3 sales, leaving Hasbro in the dust as holidays loom

The iconic doll's blockbuster movie has spurred a remarkable comeback. But the season still could be a tough one for toys.

By Daphne Howland • Oct. 26, 2023

Neiman Marcus preps for the holidays with Christmas Book, Fantasy Gifts

As it courts high-end shoppers, the department store will also host in-store experiences like White Elephant parties and breakfast with Santa events.

By Tatiana Walk-Morris • Oct. 26, 2023

The Backroom: How the holidays are shaping up

With the first sales events of the season already come and gone, the team looks at the clues of how it will go this year.

By Retail Dive Staff • Oct. 26, 2023

Retail inventories are under control ahead of holidays: NRF CEO

Matthew Shay said inventory-to-sales ratios' return to pre-pandemic levels and his conversations with retail executives suggest the period of inflated stock levels are over.

By Edwin Lopez • Oct. 26, 2023

Inside J.C. Penney’s holiday marketing strategy

On the heels of a new $1 billion turnaround plan, the retailer’s seasonal push includes paid creators, video ads and a “Penney Prepper” challenge.

By Jessica Deyo • Oct. 25, 2023

September retail sales signal tepid holiday spending

This year, frugal consumers will likely continue to be careful and prioritize spending on experiences over goods, analysts say.

By Daphne Howland • Oct. 24, 2023