Holidays: Page 3
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Nearly 75% of baby boomers plan to use pay-later services this holiday season
Consumers in that generation are often on fixed incomes and mindful of avoiding high-interest credit card debt, according to Splitit CEO Nandan Sheth.
By Howard Ruben • Dec. 3, 2024 -
Cyber Monday spending hits $13.3B: Adobe
It remains the biggest online shopping day, but the five-day period starting on Thanksgiving brought in over $41 billion online.
By Nate Delesline III • Dec. 3, 2024 -
Retrieved from Google on November 22, 2024
Why Google Shopping turned holiday gift-giving into a game show
A campaign around the friendly competition of gifting also includes ads with Dwyane Wade and Gabrielle Union, and Charli XCX and Troye Sivan.
By Chris Kelly • Dec. 3, 2024 -
Over half of consumers turn to TikTok for gift inspiration
Shoppers are seeking out videos of unboxing products, customer reviews and user experience to sway their purchasing decisions, per an MGH survey.
By Tatiana Walk-Morris • Dec. 2, 2024 -
Retrieved from Dick's Sporting Goods on November 26, 2024
Dick’s pits top athletes against each other in holiday decorating contest
The Texas-based campaign features Simone Biles, Dak Prescott and Chris Paul, and extends its geographic reach via social media.
By Sara Karlovitch • Dec. 2, 2024 -
Winners and losers of Black Friday 2024
With deals all spread out and e-commerce surging even on Thanksgiving Day, the red-letter event seems to be losing its punch.
By Daphne Howland • Nov. 30, 2024 -
Nordstrom nervous about the holidays despite healthy Q3
A slowdown early in Q4 led to a very conservative upgrade in the retailer’s expectations. Meanwhile, there is still no update on the Nordstrom family’s take-private offer.
By Daphne Howland • Nov. 27, 2024 -
True Religion reboots its loyalty program ahead of Black Friday
The program, renamed True Rewards, offers incentives beyond traditional discounts to include access to sports, music and cultural experiences.
By Tatiana Walk-Morris • Nov. 26, 2024 -
How J.C. Penney’s ‘Really Big Deal Reveals’ campaign is faring so far
The retailer has been averaging 13% to 15% new customers each week during the campaign appearing in Amazon Prime Video’s “Thursday Night Football.”
By Jessica Deyo • Nov. 26, 2024 -
Why stores still spark joy around the holidays
Online shopping has surged over the years, but it’s hard to replicate the discovery — and fun — of going to stores.
By Cara Salpini • Nov. 26, 2024 -
Q&A
Macy’s chief marketer on why telling a cohesive marketing story is crucial
With its Thanksgiving Day Parade imminent, Sharon Otterman explains how the retailer brought its gift guide to life in its holiday campaign.
By Chris Kelly • Nov. 25, 2024 -
Walmart updates virtual store with seasonal shopping features
Four new holiday environments showcase a selection of gifts curated by content creators and inspired by social media trends.
By Tatiana Walk-Morris • Nov. 25, 2024 -
Amazon Live to feature Martha Stewart, Jennifer Hudson on Black Friday
The company is partnering with TalkShopLive to showcase Amazon’s Black Friday deals via live shopping shows.
By Tatiana Walker-Morris • Nov. 22, 2024 -
Target’s supply chain investments power holiday season ambitions
The retailer expects to quadruple its order processing output and ramp up next-day delivery at its sortation centers.
By Philip Neuffer • Nov. 21, 2024 -
Nearly 30% of shoppers will purchase beauty as a holiday gift
Headed into the season prestige beauty sales are up, with Gen Alpha contributing to growth in the segment.
By Tatiana Walk-Morris • Nov. 20, 2024 -
Retrieved from Amazon on November 20, 2024
Adam Driver turns 5-star Amazon reviews into theatrical monologues
The Hollywood star amps up the drama of “deeply personal” reviews in time for Black Friday week and Cyber Monday deal events.
By Chris Kelly • Nov. 20, 2024 -
Consumers plan to spend $125B over Thanksgiving weekend
That’s about $5 billion less than shoppers spent during the five-day period in 2023, according to a recent survey from ICSC.
By Howard Ruben • Nov. 20, 2024 -
It’s a shorter holiday season. Does that matter?
There are five fewer days between Black Friday and Christmas Day compared to 2023. Here’s how retailers — and consumers — are preparing themselves.
By Caroline Jansen • Nov. 19, 2024 -
Pinterest introduces celebrity gift guides, shoppable wishlists
The social media platform is banking on curated gift lists from the likes of Alicia Keys and Wirecutter to win shoppers this season.
By Tatiana Walk-Morris • Nov. 15, 2024 -
Column
The Weekly Closeout: Target extends store hours for the holidays, Nuuly launches ‘The Thrift Shop’
The mass merchant will be open from 7 a.m. to midnight from Nov. 30 to Dec. 23, while the subscription company debuted a perk for discounted styles.
By Retail Dive Staff • Nov. 15, 2024 -
Retrieved from Nordstrom on November 13, 2024
Nordstrom leverages generative AI for holiday app refresh
Among the new app features are trend reports, which blend the expertise of Nordstrom stylists with artificial intelligence to deliver relevant trends.
By Aaron Baar • Nov. 15, 2024 -
Target debuts ‘weirdly hot’ Santa for second holiday advertising push
The retailer is running two distinct holiday campaigns for the first time to appeal to consumers who view the season as too transactional.
By Peter Adams • Nov. 15, 2024 -
US holiday retail sales to reach $1 trillion
About a quarter of those sales will occur online this year, a Forrester report predicts.
By Tatiana Walk-Morris • Nov. 14, 2024 -
Holiday sales growth expected to stay below 10-year average
Retailers are likely to lean on discounts to drive sales as consumers continue feeling the pressure of inflation, according to an S&P Global Ratings report.
By Nate Delesline III • Nov. 14, 2024 -
NBA players Anthony Edwards and LaMelo Ball star in Foot Locker’s holiday campaign
Grammy-nominated artist Coi Leray is also featured in the ads, which will air across paid media, in-store displays, social channels and more.
By Howard Ruben • Nov. 13, 2024