Black Friday weekend shopping traffic exceeds NRF predictions

More consumers made purchases during the period than anticipated, and both stores and mobile shopping saw gains year over year.

By Tatiana Walk-Morris • Dec. 5, 2024

How identity and urgency propelled email and text revenue across Black Friday and Cyber Monday

 TextTriggered emails and texts drove $4 billion in BFCM 2024 sales—learn the keys to this year’s success.

By Tim Glomb, VP of Digital, Content & AI • Dec. 4, 2024

Explore the Trendline➔

A look at the 2025 holiday season

From price-conscious shoppers to ever-changing tariffs, retailers have a lot to juggle this holiday season.

By Retail Dive staff

Simon sees traffic bump during Black Friday weekend

The mall company has bucked the trend of declining in-store traffic during the industry’s busiest shopping period.

By Tatiana Walk-Morris • Dec. 3, 2024

Nearly 75% of baby boomers plan to use pay-later services this holiday season

Consumers in that generation are often on fixed incomes and mindful of avoiding high-interest credit card debt, according to Splitit CEO Nandan Sheth.

By Howard Ruben • Dec. 3, 2024

Cyber Monday spending hits $13.3B: Adobe

It remains the biggest online shopping day, but the five-day period starting on Thanksgiving brought in over $41 billion online.

By Nate Delesline III • Dec. 3, 2024

Why Google Shopping turned holiday gift-giving into a game show

A campaign around the friendly competition of gifting also includes ads with Dwyane Wade and Gabrielle Union, and Charli XCX and Troye Sivan.

By Chris Kelly • Dec. 3, 2024

Over half of consumers turn to TikTok for gift inspiration

Shoppers are seeking out videos of unboxing products, customer reviews and user experience to sway their purchasing decisions, per an MGH survey.

By Tatiana Walk-Morris • Dec. 2, 2024

Dick’s pits top athletes against each other in holiday decorating contest

The Texas-based campaign features Simone Biles, Dak Prescott and Chris Paul, and extends its geographic reach via social media.

By Sara Karlovitch • Dec. 2, 2024

Winners and losers of Black Friday 2024

With deals all spread out and e-commerce surging even on Thanksgiving Day, the red-letter event seems to be losing its punch.

By Daphne Howland • Nov. 30, 2024

Nordstrom nervous about the holidays despite healthy Q3

A slowdown early in Q4 led to a very conservative upgrade in the retailer’s expectations. Meanwhile, there is still no update on the Nordstrom family’s take-private offer.

By Daphne Howland • Nov. 27, 2024

True Religion reboots its loyalty program ahead of Black Friday

The program, renamed True Rewards, offers incentives beyond traditional discounts to include access to sports, music and cultural experiences. 

By Tatiana Walk-Morris • Nov. 26, 2024

How J.C. Penney’s ‘Really Big Deal Reveals’ campaign is faring so far

The retailer has been averaging 13% to 15% new customers each week during the campaign appearing in Amazon Prime Video’s “Thursday Night Football.”

By Jessica Hammers • Nov. 26, 2024

Why stores still spark joy around the holidays

Online shopping has surged over the years, but it’s hard to replicate the discovery — and fun — of going to stores.

By Cara Salpini • Nov. 26, 2024

Macy’s chief marketer on why telling a cohesive marketing story is crucial

With its Thanksgiving Day Parade imminent, Sharon Otterman explains how the retailer brought its gift guide to life in its holiday campaign.

By Chris Kelly • Nov. 25, 2024

Walmart updates virtual store with seasonal shopping features

Four new holiday environments showcase a selection of gifts curated by content creators and inspired by social media trends.

By Tatiana Walk-Morris • Nov. 25, 2024

Amazon Live to feature Martha Stewart, Jennifer Hudson on Black Friday

The company is partnering with TalkShopLive to showcase Amazon’s Black Friday deals via live shopping shows. 

By Tatiana Walker-Morris • Nov. 22, 2024

Target’s supply chain investments power holiday season ambitions

The retailer expects to quadruple its order processing output and ramp up next-day delivery at its sortation centers.

By Philip Neuffer • Nov. 21, 2024

Nearly 30% of shoppers will purchase beauty as a holiday gift

Headed into the season prestige beauty sales are up, with Gen Alpha contributing to growth in the segment. 

By Tatiana Walk-Morris • Nov. 20, 2024

Adam Driver turns 5-star Amazon reviews into theatrical monologues

The Hollywood star amps up the drama of “deeply personal” reviews in time for Black Friday week and Cyber Monday deal events.

By Chris Kelly • Nov. 20, 2024

Consumers plan to spend $125B over Thanksgiving weekend

That’s about $5 billion less than shoppers spent during the five-day period in 2023, according to a recent survey from ICSC.

By Howard Ruben • Nov. 20, 2024

It’s a shorter holiday season. Does that matter?

There are five fewer days between Black Friday and Christmas Day compared to 2023. Here’s how retailers — and consumers — are preparing themselves.

By Caroline Jansen • Nov. 19, 2024

Pinterest introduces celebrity gift guides, shoppable wishlists

The social media platform is banking on curated gift lists from the likes of Alicia Keys and Wirecutter to win shoppers this season.

By Tatiana Walk-Morris • Nov. 15, 2024

The Weekly Closeout: Target extends store hours for the holidays, Nuuly launches ‘The Thrift Shop’

The mass merchant will be open from 7 a.m. to midnight from Nov. 30 to Dec. 23, while the subscription company debuted a perk for discounted styles.

By Retail Dive Staff • Nov. 15, 2024

Nordstrom leverages generative AI for holiday app refresh

Among the new app features are trend reports, which blend the expertise of Nordstrom stylists with artificial intelligence to deliver relevant trends. 

By Aaron Baar • Nov. 15, 2024

Target debuts ‘weirdly hot’ Santa for second holiday advertising push

The retailer is running two distinct holiday campaigns for the first time to appeal to consumers who view the season as too transactional.

By Peter Adams • Nov. 15, 2024