Holidays: Page 3


  • Person sits on a couch shopping on an iPad next to a Christmas tree.
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    Anchiy via Getty Images
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    Nearly 75% of baby boomers plan to use pay-later services this holiday season

    Consumers in that generation are often on fixed incomes and mindful of avoiding high-interest credit card debt, according to Splitit CEO Nandan Sheth.

    By Howard Ruben • Dec. 3, 2024
  • Person sits on a couch shopping on an iPad next to a Christmas tree.
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    Anchiy via Getty Images
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    Cyber Monday spending hits $13.3B: Adobe

    It remains the biggest online shopping day, but the five-day period starting on Thanksgiving brought in over $41 billion online.

    By Nate Delesline III • Dec. 3, 2024
  • Google Shopping Can You Gift It?
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    Retrieved from Google on November 22, 2024
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    Why Google Shopping turned holiday gift-giving into a game show

    A campaign around the friendly competition of gifting also includes ads with Dwyane Wade and Gabrielle Union, and Charli XCX and Troye Sivan.

    By Chris Kelly • Dec. 3, 2024
  • A person sits on a couch holding a mobile phone next to a Christmas tree.
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    FreshSplash via Getty Images
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    Over half of consumers turn to TikTok for gift inspiration

    Shoppers are seeking out videos of unboxing products, customer reviews and user experience to sway their purchasing decisions, per an MGH survey.

    By Tatiana Walk-Morris • Dec. 2, 2024
  • Simone Biles in front a Dick's store
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    Retrieved from Dick's Sporting Goods on November 26, 2024
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    Dick’s pits top athletes against each other in holiday decorating contest

    The Texas-based campaign features Simone Biles, Dak Prescott and Chris Paul, and extends its geographic reach via social media.

    By Sara Karlovitch • Dec. 2, 2024
  • A person in an apparel store can be seen through a Black Friday sign in a store window.
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    Kena Betancur via Getty Images
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    Winners and losers of Black Friday 2024

    With deals all spread out and e-commerce surging even on Thanksgiving Day, the red-letter event seems to be losing its punch.

    By Nov. 30, 2024
  • A lit-up department store with holiday decorations in front windows and entrance.
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    Courtesy of Nordstrom
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    Nordstrom nervous about the holidays despite healthy Q3

    A slowdown early in Q4 led to a very conservative upgrade in the retailer’s expectations. Meanwhile, there is still no update on the Nordstrom family’s take-private offer.

    By Nov. 27, 2024
  • A True Religion storefront in Atlanta's Cumberland Mall with the company's red logo on a dark background
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    Permission granted by True Religion
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    True Religion reboots its loyalty program ahead of Black Friday

    The program, renamed True Rewards, offers incentives beyond traditional discounts to include access to sports, music and cultural experiences. 

    By Tatiana Walk-Morris • Nov. 26, 2024
  • Martha Stewart holds a football in a baking dish in a JCPenney ad
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    Courtesy of JCPenney
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    How J.C. Penney’s ‘Really Big Deal Reveals’ campaign is faring so far

    The retailer has been averaging 13% to 15% new customers each week during the campaign appearing in Amazon Prime Video’s “Thursday Night Football.”

    By Jessica Deyo • Nov. 26, 2024
  • Two people with shopping bags, walking down the street on a snowy day.
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    vgajic via Getty Images
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    Why stores still spark joy around the holidays

    Online shopping has surged over the years, but it’s hard to replicate the discovery — and fun — of going to stores.

    By Nov. 26, 2024
  • Tom Turkey at the 97th Macy's Thanksgiving Day Parade in 2023
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    Courtesy of Macy's, Inc.
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    Q&A

    Macy’s chief marketer on why telling a cohesive marketing story is crucial

    With its Thanksgiving Day Parade imminent, Sharon Otterman explains how the retailer brought its gift guide to life in its holiday campaign.

    By Chris Kelly • Nov. 25, 2024
  • Digital rendering of a Walmart Realm holiday and winter scene.
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    Courtesy of Walmart
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    Walmart updates virtual store with seasonal shopping features

    Four new holiday environments showcase a selection of gifts curated by content creators and inspired by social media trends.

    By Tatiana Walk-Morris • Nov. 25, 2024
  • A person wearing jeans and a sweater holds a credit card over a laptop, with a blurry holiday tree in the background.
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    stock photo via Getty Images
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    Amazon Live to feature Martha Stewart, Jennifer Hudson on Black Friday

    The company is partnering with TalkShopLive to showcase Amazon’s Black Friday deals via live shopping shows. 

    By Tatiana Walker-Morris • Nov. 22, 2024
  • Three customers shop at a Target store.
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    Courtesy of Target
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    Target’s supply chain investments power holiday season ambitions

    The retailer expects to quadruple its order processing output and ramp up next-day delivery at its sortation centers.

    By Philip Neuffer • Nov. 21, 2024
  • Makeup containers, including powder compacts and makeup brushes, scattered against a blue background
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    misuma via Getty Images
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    Nearly 30% of shoppers will purchase beauty as a holiday gift

    Headed into the season prestige beauty sales are up, with Gen Alpha contributing to growth in the segment. 

    By Tatiana Walk-Morris • Nov. 20, 2024
  • Adam Driver in an Amazon ad
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    Retrieved from Amazon on November 20, 2024
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    Adam Driver turns 5-star Amazon reviews into theatrical monologues

    The Hollywood star amps up the drama of “deeply personal” reviews in time for Black Friday week and Cyber Monday deal events.

    By Chris Kelly • Nov. 20, 2024
  • Mall setting with shoppers walking
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    Emily Elconin via Getty Images
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    Consumers plan to spend $125B over Thanksgiving weekend

    That’s about $5 billion less than shoppers spent during the five-day period in 2023, according to a recent survey from ICSC.

    By Howard Ruben • Nov. 20, 2024
  • A shopper with a handheld basket broweses a display of holiday items at Target.
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    Permission granted by Target
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    It’s a shorter holiday season. Does that matter?

    There are five fewer days between Black Friday and Christmas Day compared to 2023. Here’s how retailers — and consumers — are preparing themselves.

    By Nov. 19, 2024
  • Pinterest holiday gift collection.
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    Courtesy of Pinterest
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    Pinterest introduces celebrity gift guides, shoppable wishlists

    The social media platform is banking on curated gift lists from the likes of Alicia Keys and Wirecutter to win shoppers this season.

    By Tatiana Walk-Morris • Nov. 15, 2024
  • Closeup of a storefront sign.
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    Daphne Howland/Retail Dive
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    Column

    The Weekly Closeout: Target extends store hours for the holidays, Nuuly launches ‘The Thrift Shop’

    The mass merchant will be open from 7 a.m. to midnight from Nov. 30 to Dec. 23, while the subscription company debuted a perk for discounted styles.

    By Retail Dive Staff • Nov. 15, 2024
  • Nordstrom app
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    Retrieved from Nordstrom on November 13, 2024
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    Nordstrom leverages generative AI for holiday app refresh

    Among the new app features are trend reports, which blend the expertise of Nordstrom stylists with artificial intelligence to deliver relevant trends. 

    By Aaron Baar • Nov. 15, 2024
  • Kris from Target in a holiday campaign
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    Courtesy of Target
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    Target debuts ‘weirdly hot’ Santa for second holiday advertising push

    The retailer is running two distinct holiday campaigns for the first time to appeal to consumers who view the season as too transactional.

    By Peter Adams • Nov. 15, 2024
  • Person sits on an oversized chair with a computer and a Christmas tree, presents and Santa hat in the background.
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    Ivan Pantic via Getty Images
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    US holiday retail sales to reach $1 trillion

    About a quarter of those sales will occur online this year, a Forrester report predicts.

    By Tatiana Walk-Morris • Nov. 14, 2024
  • Person sits on a couch shopping on an iPad next to a Christmas tree.
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    Anchiy via Getty Images
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    Holiday sales growth expected to stay below 10-year average

    Retailers are likely to lean on discounts to drive sales as consumers continue feeling the pressure of inflation, according to an S&P Global Ratings report.

    By Nate Delesline III • Nov. 14, 2024
  • Anthony Edwards holding a pair of sneakers
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    Courtesy of Foot Locker
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    NBA players Anthony Edwards and LaMelo Ball star in Foot Locker’s holiday campaign

    Grammy-nominated artist Coi Leray is also featured in the ads, which will air across paid media, in-store displays, social channels and more.

    By Howard Ruben • Nov. 13, 2024