Marketing: Page 2

  • Person holding a mobile phone with the Poshmark website pulled up.
    Image attribution tooltip
    Courtesy of Poshmark
    Image attribution tooltip

    Poshmark’s Secondhand Sunday returns with live shopping events

    The resale platform, which launched the holiday last year, is hosting live events and encouraging shoppers to embrace circular fashion during the season.

    By • Nov. 15, 2023
  • Several cars parked in a lot in front of a "BuyBuy Baby" store.
    Image attribution tooltip
    "buybuy Baby" by ajay_suresh is licensed under CC BY 2.0
    Image attribution tooltip

    BuyBuy Baby announces locations of 11 store openings ahead of holidays

    The retailer is touting a more personalized in-store experience with plans to relaunch its online store this fall.

    By • Nov. 14, 2023
  • Explore the Trendline➔
    Image attribution tooltip
    Pexels; Adrianna Calvo
    Image attribution tooltip
    Trendline

    The latest in experiential retail

    With customers returning to in-store shopping, retailers are testing out new store concepts, exiting others and otherwise refining their brick-and-mortar touchpoints.

    By Retail Dive staff
  • Rendering of a Toys R Us store.
    Image attribution tooltip
    Courtesy of WHP Global
    Image attribution tooltip

    Toys R Us to open flagship store in Mall of America

    The toy brand, which will open the new location before Thanksgiving, also has a store at American Dream and a national presence inside Macy’s stores. 

    By Tatiana Walk-Morris • Nov. 14, 2023
  • Virtual interior of a house as part of J. Crew's holiday-themed store.
    Image attribution tooltip
    Courtesy of J. Crew
    Image attribution tooltip

    J. Crew unveils holiday-themed virtual store

    Appearing as a snow lodge for women’s apparel and a ski chalet for men’s, the experience includes a scavenger hunt and an AI holiday card generator.

    By Tatiana Walk-Morris • Nov. 14, 2023
  • A person holding a Stanley Quencher tumbler.
    Image attribution tooltip
    Permission granted by Stanley
    Image attribution tooltip
    Deep Dive

    The rise of the Stanley tumbler: How a 110-year-old brand achieved viral success

    The brand had long been marketed to workmen and outdoorsmen. But with the help of a group of influencers, the company unlocked the power of women selling to women.

    By • Nov. 14, 2023
  • A Sephora at Kohl's location
    Image attribution tooltip
    Courtesy of Kohl's
    Image attribution tooltip

    Kohl’s and Target went deep into beauty shop-in-shops. How does that impact the holidays?

    Three years after inking deals with Sephora and Ulta, both retailers say they’re reaping the benefits. Here’s why the category could give them a boost this season.

    By • Nov. 14, 2023
  • The interior of Beyond Yoga's Chicago store in the Fulton Market District.
    Image attribution tooltip
    Courtesy of Beyond Yoga
    Image attribution tooltip

    Beyond Yoga opens first store outside of California

    The 1,700-square-foot space opened in Chicago’s Fulton Market District and marks the Levi Strauss-owned activewear brand’s sixth location.

    By Howard Ruben • Nov. 13, 2023
  • Three multi colored Grove Collaborative bottles displayed in a white bucket and a green backdrop
    Image attribution tooltip
    Permission granted by Grove Collaborative
    Image attribution tooltip

    Grove Collaborative’s DTC active customers decline amid profitability focus

    Operating expenses dropped 38.5% in Q3 and the company's new CEO Jeff Yurcisin told Retail Dive that reining in marketing spend is the right long-term decision. 

    By • Nov. 13, 2023
  • Shein designers check out products at the Shein Home for the Holidays event in Times Square.
    Image attribution tooltip
    Courtesy of Shein
    Image attribution tooltip

    Shein to host holiday pop-up in Forever 21’s Times Square store

    Shein’s “Home for the Holidays” in-store experience demonstrates a deepening relationship with another fast-fashion retailer. 

    By Tatiana Walk-Morris • Nov. 13, 2023
  • The interior of Cider's pop-up in New York City's SoHo neighborhood.
    Image attribution tooltip
    Courtesy of Cider
    Image attribution tooltip

    Gen Z brand Cider opens NYC pop-up

    The store, located in New York City’s SoHo neighborhood, marks the first U.S. pop-up for the fast-fashion brand.

    By Howard Ruben • Nov. 10, 2023
  • Dark clouds over a store entrance. A brick-red exterior wall with a "Kohl's" sign.
    Image attribution tooltip
    Daphne Howland/Retail Dive
    Image attribution tooltip
    Column

    The Weekly Closeout: Kohl’s board chair to step down, Athleta debuts experiential fitness series

    The department store said Peter Boneparth will retire in May, while the athletics brand is planning events across North America.

    By Retail Dive Staff • Nov. 10, 2023
  • Three women are seen sitting outside on a snowy park bench as part of Amazon's "Joy Ride" 2023 holiday ad.
    Image attribution tooltip
    Permission granted by Amazon
    Image attribution tooltip

    Amazon embraces the joy of friendship for global holiday campaign

    “Joy is shared” will span over a dozen countries and is anchored by a 60-second hero spot soundtracked by a rendition of The Beatles’ “In My Life.”

    By Jessica Deyo • Nov. 10, 2023
  • Whole Foods
    Image attribution tooltip
    Courtesy of Whole Foods Market
    Image attribution tooltip

    Amazon is extending grocery delivery and pickup to non-Prime users nationwide

    The online services are now available to non-members through Amazon Fresh, and will soon expand to markets where Whole Foods operates.

    By Jeff Wells • Nov. 9, 2023
  • The outside of the Macy's store in Herald Square in NYC during the holidays.
    Image attribution tooltip
    Kaarin Vembar/Retail Dive
    Image attribution tooltip

    Macy’s introduces early holiday deals

    The retailer is running Black Friday events throughout November, and stores will be closed on Thanksgiving Day. 

    By Tatiana Walk-Morris • Nov. 9, 2023
  • A family walks down a Walmart aisle.
    Image attribution tooltip
    Courtesy of Walmart
    Image attribution tooltip

    Walmart adds sensory-friendly hours to all stores

    What started as a Saturday morning pilot during the back-to-school season has become a permanent daily feature across the retailer’s fleet.

    By Tatiana Walk-Morris • Nov. 9, 2023
  • A person holding an oversized bottle of Kendra Scott's Ruby Musk perfume.
    Image attribution tooltip
    Courtesy of Kendra Scott
    Image attribution tooltip

    Kendra Scott expands into fragrance

    The accessories brand launched a limited collection of scents, which debuted in all company-owned stores Wednesday.

    By Howard Ruben • Nov. 8, 2023
  • A headshot of a person with a full beard, with their head covered by a white hoodie.
    Image attribution tooltip
    Courtesy of Adidas
    Image attribution tooltip

    Yeezy brings in $375M for Adidas in Q3, as overall net sales fall 6.4%

    The company is undecided about how to handle remaining stock from a collaboration it nixed a year ago over problematic behavior from Ye.

    By • Nov. 8, 2023
  • Shoppers walking by an Under Armour store.
    Image attribution tooltip
    Cara Salpini/Retail Dive
    Image attribution tooltip

    Under Armour revamps marketing approach as outlook worsens

    CEO Stephanie Linnartz also touted the addition of John Varvatos to its design team and said he is already building a “design-led culture.”

    By • Nov. 8, 2023
  • Inside of GNC's flagship store in Pittsburgh, Pennsylvania.
    Image attribution tooltip
    Courtesy of GNC
    Image attribution tooltip

    GNC opens flagship store in Pittsburgh

    The new store is part of the brand’s strategy to redesign brick and mortar layouts for an enhanced shopper experience.

    By Tatiana Walk-Morris • Nov. 7, 2023
  • A person with a cardboard box marked "Amazon" going up steps outside.
    Image attribution tooltip
    Courtesy of Amazon
    Image attribution tooltip

    Amazon rolls out early Black Friday deals

    Following a positive quarter, the e-commerce giant is competing with other major retailers for shoppers ahead of the sales event.

    By Tatiana Walk-Morris • Nov. 7, 2023
  • Image attribution tooltip
    Alex Wong via Getty Images
    Image attribution tooltip

    Amazon allegedly welcomed ‘defect’ ads. What does it mean for retail media?

    The prevalence of junk ads on the platform eventually led Amazon to implement a “cost of defect” into its ad auction, the FTC’s antitrust complaint alleges.

    By Peter Adams • Nov. 7, 2023
  • Build-A-Bear Workshop store
    Image attribution tooltip
    "Potomac Mills Build-A-Bear Workshop" by Aolden23 is licensed under CC BY-SA 3.0
    Image attribution tooltip

    The right stuff: How Build-A-Bear is creating a cuddly (and lucrative) empire

    The specialty retailer is landing record sales, enticing adult shoppers and sporting a plethora of store formats. It’s even made a holiday movie.

    By • Nov. 7, 2023
  • Vizio Home Depot campaign on TV
    Image attribution tooltip
    Courtesy of Vizio
    Image attribution tooltip

    Home Depot, Vizio create shoppable content for the holidays

    “Merry & Bright” stars Jordin Sparks and features QR codes that take consumers to a Shop the Look page on the retailer’s website.

    By Aaron Baar • Nov. 6, 2023
  • Grey and white Allbirds sneakers modeled on two feet atop a wood chair
    Image attribution tooltip
    Permission granted by Allbirds
    Image attribution tooltip

    Allbirds releases updated version of Wool Runner shoe

    The brand — which is undergoing a transformation plan — launched the original version of what would become its first-ever sneaker in 2016.

    By • Nov. 6, 2023
  • Folded business shirts and other merchandise sit on blond wood shelves.
    Image attribution tooltip
    Courtesy of J.McLaughlin
    Image attribution tooltip

    J.McLaughlin opens second menswear-only store

    The Palm Beach, Florida, location comes as the brand places a renewed focus on its men’s business.

    By Howard Ruben • Nov. 6, 2023