Marketing: Page 2


  • Hilma added to Walmart's health aisle for digestive relief
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    Courtesy of Hilma
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    Hilma expands wholesale reach with Walmart deal

    Three of the DTC brand’s products are available at Walmart, as the retailer bolsters similar deals with Target and Walgreens.

    By May 14, 2024
  • Five pieces of clothing, with a cardboard box to the right that says "Stitch Fix."
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    Courtesy of Stitch Fix
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    Stitch Fix chief merchant is out

    Loretta Choy, who also led client services, left the company. The e-tailer has said it’s working on major changes to its merchandising and customer experience.

    By May 14, 2024
  • Trendline

    The latest in experiential retail

    With customers returning to in-store shopping, retailers are testing out new store concepts, exiting others and otherwise refining their brick-and-mortar touchpoints.

    By Retail Dive staff
  • A person holding a surfboard featuring the new Lilly Pulitzer logo. Another person is in the background holding a surfboard that says "Dive In"
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    Courtesy of Lilly Pulitzer
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    Lilly Pulitzer unveils new logo for the first time in over 15 years

    The move is part of a broader brand refresh that is intended to modernize the 65-year-old resort apparel company.

    By May 13, 2024
  • A collage of rainbow-decorated items including a "Take Pride" logo, T-shirt, bag and person wearing a dress.
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    Courtesy of Target
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    How Target will celebrate Pride this year

    After last year’s massive backlash, the retailer’s collection won’t include items for children and will be sold only in some stores and online.

    By May 13, 2024
  • Two people wearing items from Eastside Golf's women's line.
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    Courtesy of Eastside Golf
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    Eastside Golf launches first women’s line

    The brand’s women’s collection will roll out in three phases and features more than 20 items, including tracksuits, dresses and polos.

    By Howard Ruben • May 10, 2024
  • Korn wearing the Korn Adidas collection.
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    Courtesy of Adidas
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    The Weekly Closeout: Joann exits bankruptcy while Adidas teams with Korn

    The craft retailer has $153 million in new financing as it goes private and the athletic giant released a follow up to last year's partnership.

    By Retail Dive Staff • May 10, 2024
  • A brown-brick facade with a white "Kohl's" sign decorates a cream-colored building and main entrance of a store, with small trees in the foreground.
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    Courtesy of Kohl's
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    Kohl’s announces locations of 200 Babies R Us shop-in-shops

    The move gives the department store chain another store-in-store partnership alongside Sephora.

    By May 9, 2024
  • Pacsun x Formula 1's pop-up truck at the Miami Grand Prix
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    Courtesy of Pacsun, Formula 1
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    Pacsun and Formula 1 showcase new sports collection at Miami pop-up

    The Gen Z retailer leveraged the Miami Grand Prix racing event to unveil pieces in the collection.

    By May 8, 2024
  • A close up of the Lululemon sign on a store front.
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    Kevork Djansezian/Getty Images via Getty Images
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    Lululemon leans into pickleball with Life Time partnership

    The tie-up, which makes the athletics retailer the official apparel partner of Life Time pickleball and tennis, also involves event collaborations.

    By Howard Ruben • May 8, 2024
  • The interior of a Miniso store.
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    Courtesy of Miniso
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    Miniso opens at American Dream Mall

    The company continues to grow its store footprint in the U.S. and abroad following a surge in sales last year.

    By Tatiana Walk-Morris • May 8, 2024
  • Gap names new global chief marketing officer amid push to revitalize brand

    Fabiola Torres joins the retailer from PepsiCo and was lauded for her ability to connect with globally diverse consumers.

    By Peter Adams • May 8, 2024
  • Brooks Running launches 6 new shoes in Q1 2024 helping record revenue
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    Courtesy of Brooks Running
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    Brooks Running reports ‘highest quarterly results in brand’s history’

    The DTC brand said its Q1 success is due in part to its multichannel strategy and product innovation.

    By May 8, 2024
  • An assortment of Daily Harvest pops
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    Courtesy of Daily Harvest
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    Daily Harvest launches at Target

    The expansion into 250 of the mass merchant’s stores comes as the DTC food brand builds out its wholesale footprint with retailers like Costco and Wegmans.

    By Howard Ruben • May 7, 2024
  • Impossible Foods hot dogs in new campaign
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    Courtesy of Impossible Foods
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    Impossible Foods’ Americana ads address the meat problem — with more meat

    The plant-based brand’s first campaign under a new visual identity targets meat eaters looking for options that are better for public health and the planet.

    By Chris Kelly • May 7, 2024
  • Chrissy Teigan and John Legend stand near Kismet pet brand products
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    Courtesy of Kismet
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    John Legend and Chrissy Teigen launch Kismet pet brand

    The celebrity couple said the brand offers high quality pet food, lifestyle goods and content.

    By May 6, 2024
  • Celebrity Gwyneth Paltrow wearing a light blue shirt posed in front of three white product bottles
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    Permission granted by Goop
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    Amazon’s Summer Beauty Haul returns

    The beauty savings event is back for the second year — following the company teasing a July return to Prime Day.

    By May 6, 2024
  • The exterior of Azazie Studio
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    Courtesy of Azazie
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    DTC bridal brand Azazie opens first physical location

    Azazie Studio is closed to the public and will be used to host private events, bridal celebrations, style and influencer appointments, gifting suites and more.

    By Howard Ruben • May 6, 2024
  • Advertisement of Kohl's and Instacart's partnership.
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    Courtesy of Instacart
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    Kohl’s to deliver same day through Instacart

    Shoppers can place orders for a same day or scheduled delivery as the retailer continues to leverage its physical footprint. 

    By Tatiana Walk-Morris • May 6, 2024
  • Column

    The Weekly Closeout: Boscia plans to shutter website and L’Occitane takes steps to go private

    The clean skin care brand said it will close its website on May 31, while the beauty brand’s chairperson, Reinold Geiger, launched a buyout bid.

    By Retail Dive Staff • May 3, 2024
  • J.C. Penney ad with Walker Hayes with a guitar.
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    Courtesy of J.C. Penney
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    J.C. Penney, country singer Walker Hayes to release limited-time collection

    Following its bankruptcy, the retailer has been improving its merchandise and technology infrastructure to resurrect its business.

    By Tatiana Walk-Morris • May 3, 2024
  • Peloton CEO Barry McCarthy in a blue vest and glasses.
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    Kevin Dietsch / Staff via Getty Images
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    Peloton lays off 15% of global workforce as CEO Barry McCarthy exits

    The staff reductions impact about 400 employees and come as the fitness company faces declining sales and members.

    By May 2, 2024
  • Children playing and jumping wearing bright colored clothing
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    Permission granted by Hanna Andersson
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    Hanna Andersson taps Apple vet as chief brand officer

    Grace Wong, who also worked at Gap, will lead creative development at the children’s brand and produce content across the company’s platforms.

    By Howard Ruben • May 2, 2024
  • Roblox image of characters standing near a DKNY branded stage.
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    Courtesy of DKNY
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    DKNY to debut virtual collection on Roblox

    The fashion brand aims to engage with millions of Roblox players with virtual items from its recently launched Heart of New York range.

    By Tatiana Walk-Morris • May 2, 2024
  • Williams-Sonoma to pay $3.2M for violating FTC’s Made in USA order

    The retailer listed products as being made in the United States when they were manufactured abroad and will pay a "record" civil penalty.

    By May 1, 2024
  • Tiger Woods in a dark blue long sleeves t-shirt with the words Sun Day Red on the front.
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    Courtesy of Ethan Gulley for Sun Day Red
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    Tiger Woods’ Sun Day Red debuts first collection

    The professional athlete and TaylorMade in February announced the launch of the brand after Woods ended his 27-year partnership with Nike.

    By Howard Ruben • May 1, 2024