Marketing: Page 2


  • A person doing a backflip wearing Teva sandals
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    Courtesy of Teva
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    Teva debuts global campaign encouraging people to get outside

    The campaign will feature imagery and video creative across digital retail, owned media, out-of-home placements and paid social over all platforms.

    By Howard Ruben • March 11, 2025
  • A man looks at his phone while repairing a sink.
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    Nikola Stojadinovic via Getty Images
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    Lowe’s, Home Depot bring advice online with AI-powered tools

    Both of the home improvement retailers released tools that seek to offer shoppers the level of guidance they would receive in-store while browsing online.

    By Bryan Wassel • March 10, 2025
  • Trendline

    The latest in experiential retail

    From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.

    By Retail Dive staff
  • A person wearing a jacket and hoodie looks down at their phone, smiling.
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    Courtesy of Amazon
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    Majority of Americans have yet to try Amazon Haul

    Three months after its launch, 16% of shoppers use the site at least monthly, compared to 23% and 28% who do the same at Shein and Temu.

    By March 10, 2025
  • Zendaya for sneaker brand On
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    Courtesy of On
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    On plots first co-created footwear, apparel collection with Zendaya

    Deeper relationships with celebrity ambassadors and wholesale partners are in focus as the activewear brand grows sales by double digits.

    By March 10, 2025
  • A man in a denim jacket and jeans leans against a vintage silver car and hols a cup of coffee. A styrofoam container sits on top of the car and on a wall in the background is a take-out food sign.
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    Courtesy of Lee
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    Lee and Buck Mason collaborate on menswear capsule

    The collection is inspired by vintage 1940s designs and is being promoted through an ad campaign featuring Midland lead singer Mark Wystrach.

    By Howard Ruben • March 10, 2025
  • A vessel full of containers traveling through a European waterway.
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    Dan Kitwood via Getty Images
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    Column

    The Weekly Closeout: Trade groups sound the alarm on tariffs, L’Oréal sells Carol’s Daughter

    RILA, NRF and AAFA all raised red flags about President Trump’s trade policies, while the beauty conglomerate sold the brand it bought a decade ago.

    By Retail Dive Staff • March 7, 2025
  • David's Bridal opens a store in Naperville, Illinois.
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    Courtesy of David's Bridal
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    David’s Bridal wants to be a retail, AI and media powerhouse. And named a new CEO to lead the way

    Kelly Cook is now chief executive as the bridal retailer evolves into an asset-light company and enters its “Aisle to Algorithm” era. 

    By March 6, 2025
  • A SkinSpirit at the Nordstrom flagship in New York City.
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    Courtesy of Nordstrom
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    Nordstrom welcomes SkinSpirit to NYC flagship

    The medical aesthetic company will provide skin care and injectable services, as the department store expands the offerings at its Manhattan location. 

    By Tatiana Walk-Morris • March 5, 2025
  • The outside of a standalone Ulta Beauty store.
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    patty_c via Getty Images
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    Rodan and Fields partners with Ulta

    Products from the direct-to-consumer skin care company are now available at 150 Ulta stores nationwide and on its website.

    By March 5, 2025
  • DSW store
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    Retrieved from DSW on February 26, 2025
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    How DSW’s chief marketer is overhauling the brand for a new age of retail

    Sarah Crockett detailed her approach to rehabilitating the brand during a keynote presentation at the eTail Palm Springs conference.

    By Chris Kelly • March 4, 2025
  • A rendering of the entrance of Harry Potter in Chicago
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    Courtesy of Harry Potter Shop Chicago
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    The Weekly Closeout: Harry Potter wand-ers into Chicago, Target beefs up partnerships

    The magical store will land on the Magnificent Mile in April, while Target’s announcements included deals with Warby Parker and Champion. 

    By Retail Dive Staff • Feb. 28, 2025
  • Actress Parker Posey for Gap's spring 2025 campaign.
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    Courtesy of Gap
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    Gap and Parker Posey celebrate self-expression in spring campaign

    “Feels like Gap” sees the actress star in a 90-second spot that will be amplified across digital, social media and out-of-home channels. 

    By Jessica Deyo • Feb. 28, 2025
  • A child sitting on a Marvel-themed bed wearing a blanket with a Spiderman mask.
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    Courtesy of Target
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    Target’s Pillowfort bedding brand adds Disney and Marvel items to assortment

    The collection includes over 50 pieces, including hooded blankets, sheet sets, quilts and glow-in-the-dark comforters.

    By Howard Ruben • Feb. 28, 2025
  • An artistic rendering of a Warby Parker store inside a Target
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    Permission granted by Target
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    Target, Warby Parker team up on eyewear shop-in-shops

    The two will open five locations this year, staffed by Warby Parker employees, as a complement to Target’s existing optical business.

    By Feb. 27, 2025
  • Closeup of a storefront sign.
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    Daphne Howland/Retail Dive
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    Target launches partnership with Champion

    The two are teaming up five years after their last line was discontinued — this time on a 500-piece collection, with most items priced under $40.

    By Feb. 26, 2025
  • A sign that reads "try love buy" in front of a range of beauty displays at an Ulta Beauty shop-in-shop inside of a Target.
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    Cara Salpini/Retail Dive
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    Ulta taps company vet for chief marketer role

    Since January, the company has also named a new CEO and elevated Chief Store Operations Officer Amiee Bayer-Thomas to chief retail officer.

    By Feb. 26, 2025
  • People walk past a sign for Patagonia.
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    Michael M. Santiago via Getty Images
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    How Patagonia’s repairs program drives loyalty and customer advocacy

    The program is just one example of how the outdoor apparel brand has aligned its customer experience with its core values.

    By Michael Brady • Feb. 25, 2025
  • Lady with shopping bags in mall
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    Getty/Jackyenjoyphotography

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    Sponsored by Valpak

    Half of consumers would switch retailers if offered a coupon

    Price-conscious shoppers are no longer hiding in the clearance section.

    By Jed Dreben • Feb. 24, 2025
  • An Ikea store in a strip mall.
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    Courtesy of Ikea
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    Ikea to open 8 new US stores this spring, summer

    The furniture retailer is executing its multibillion-dollar investment strategy to expand its footprint and revamp its operations.

    By Tatiana Walk-Morris • Feb. 21, 2025
  • A GameStop storefront
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    Daphne Howland/Retail Dive
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    Column

    The Weekly Closeout: GameStop eyes asset sale, Hasbro plans a turnaround

    The gaming retailer is seeking buyers for its operations in France and Canada, while the toy company’s strategy “will drive Hasbro’s evolution into a modern play company.”

    By Retail Dive Staff • Feb. 21, 2025
  • A Best Buy storefront.
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    Bruce Bennett via Getty Images
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    Best Buy launches free degrees for full- and part-time workers

    The consumer electronics retailer said it will provide immediate access to the program on the first day of employment.

    By Carolyn Crist • Feb. 21, 2025
  • A Guitar Center signage hangs outside a storefront against a blue sky backdrop
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    The image by JeepersMedia is licensed under CC BY 2.0
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    Guitar Center names former Wayfair exec chief merchandiser

    Jerry Brandehoff joins the retailer with over 30 years of experience, as the company continues to bring fresh faces to its executive team.

    By Tatiana Walk-Morris • Feb. 20, 2025
  • The storefront of an Ikea in Charlotte, NC
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    Nate Delesline III/Retail Dive
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    Ikea integrates Taskrabbit booking service into checkout

    The furniture retailer has seen a boost in average order value after streamlining the process for customers.

    By Tatiana Walk-Morris • Feb. 19, 2025
  • A white truck is parked in front of a Lowe's store on a clear, bright day.
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    Daphne Howland/Retail Dive
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    Lowe’s simplifies its professional contractor loyalty program

    The revamped MyLowe’s Pro Rewards is designed to make it easier for professionals to earn and redeem rewards.

    By Bryan Wassel • Feb. 19, 2025
  • A brown background with the Nike checkmark logo and Skims logo.
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    Courtesy of Nike
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    Nike launches brand with Kim Kardashian’s Skims

    NikeSkims will be available this spring with an assortment of training apparel, footwear and accessories.

    By Feb. 18, 2025