Marketing: Page 2
-
Courtesy of Perfect Moment
Perfect Moment to open first store in SoHo
The brand, known for its high-end ski apparel, will open in New York City next month to feature its autumn-winter 2024 womenswear collection.
By Howard Ruben • Sept. 23, 2024 -
Courtesy of Chubbies
Chubbies lands NFL licensing deal, names ‘creative director of football’
San Francisco 49ers tight end George Kittle will lead design efforts and drive strategy for the casualwear brand’s new partnership.
By Laurel Deppen • Sept. 23, 2024 -
Trendline
The latest in experiential retail
With customers returning to in-store shopping, retailers are testing out new store concepts, exiting others and otherwise refining their brick-and-mortar touchpoints.
By Retail Dive staff -
Courtesy of Walmart
ColumnThe Weekly Closeout: Retailers gear up for the holidays, Figs opens second store
Major retailers are rolling out early holidays sales events, while the DTC scrubs brand continues to build out its physical footprint.
By Retail Dive Staff • Sept. 20, 2024 -
Courtesy of Brilliant Earth
Brilliant Earth expands footprint with 2 Boston-area stores
The DTC jewelry brand has opened a new location in Chestnut Hill, Massachusetts, and is planning another in Boston’s Seaport district in November.
By Howard Ruben • Sept. 20, 2024 -
Kaarin Vembar/Retail Dive
Walmart plots October sales event to compete with Target, Amazon
The retailer is giving its Walmart+ members a 12-hour head start on shopping deals that will open to everyone on Oct. 8.
By Nate Delesline III • Sept. 20, 2024 -
Ezra Acayan via Getty Images
More than half of US Gen Zers are headed to TikTok Shop this season
Retailers are investing in digital marketing to reach the younger generation as the group turns to generative AI and influencer recommendations for gift ideas.
By Xanayra Marin-Lopez • Sept. 19, 2024 -
Daphne Howland/Retail Dive
Macy’s beefs up marketing team
Jason Holzman leads various creative and marketing operations and reports to Chief Marketing Officer Sharon Otterman, a fellow NBCUniversal alum.
By Daphne Howland • Sept. 19, 2024 -
Courtesy of Amazon
Amazon adds PayPal payment option to Buy with Prime
The e-commerce retailer also said Buy with Prime merchants will soon be able to display real-time delivery estimates in their TikTok ads.
By Tatiana Walk-Morris • Sept. 19, 2024 -
Courtesy of Instacart
Instacart focuses on diversifying tech, brand partners to fuel growth
The company is expanding its advertising base to include emerging brands and growing its retail partnerships by providing more services, CEO Fidji Simo said at a conference.
By Catherine Douglas Moran • Sept. 18, 2024 -
Nate Delesline III/Retail Dive
Gartner: 32% of holiday shoppers will start before November
But 21% of those surveyed said they plan to reduce their holiday spending this year as high inflation continues to squeeze consumers.
By Nate Delesline III • Sept. 18, 2024 -
Courtesy of Lovesac
In category expansion, Lovesac introduces the AnyTable
The product was designed to complement the home furnishing brand’s customizable couches and can be used as an in-line, end or coffee table.
By Howard Ruben • Sept. 18, 2024 -
Courtesy of Bonobos
Bonobos goes back to basics in first campaign since bankruptcy buyout
“Fit is a Feeling” is the brand’s first major multichannel campaign of the year and the first since the onetime DTC darling was bought out of bankruptcy.
By Chris Kelly • Sept. 18, 2024 -
Courtesy of Dane Tashima for Anthropologie
Anthropologie unveils holiday house in NYC
Anthro Perks members can visit the immersive space and purchase products through QR codes placed in each room.
By Tatiana Walk-Morris • Sept. 18, 2024 -
Retrieved from YouTube on September 18, 2024
Deep DiveHow couponing communities are still thriving
Though it's been over a decade since TLC aired Extreme Couponing, shoppers are still deal-hunting — the methods have just changed.
By Xanayra Marin-Lopez • Sept. 18, 2024 -
Courtesy of Amazon
Amazon announces October Prime Big Deal Days dates
The sales event, which is slated to run Oct. 8 and Oct. 9, comes about a month and a half ahead of Black Friday and Cyber Monday.
By Nate Delesline III • Sept. 17, 2024 -
Courtesy of Shein
Shein to highlight fall-winter collections in shoppable livestream fashion show
“Shein Live: Front Row” will be livestreamed across Facebook, X, YouTube and Instagram on Sunday.
By Tatiana Walk-Morris • Sept. 17, 2024 -
Courtesy of Florence by Mills Fashion
Millie Bobby Brown’s Florence by Mills Fashion launches at Nordstrom
The move marks the brand’s first partnership with a brick-and-mortar retailer and will put its products in 20 of the department store’s locations.
By Howard Ruben • Sept. 17, 2024 -
Courtesy of Azazie
Christian Siriano, Azazie collaborate on bridal collection
At a New York Fashion Week show, the designer showed three pieces from an upcoming line created in partnership with the DTC bridal brand.
By Lara Ewen • Sept. 17, 2024 -
Permission granted by Target
Target wants to hire 100K people for the holidays
The retailer also teased a holiday assortment that's 50% larger than last year and includes "thousands" of low-cost items.
By Nate Delesline III • Sept. 16, 2024 -
Big Lots brings back ‘Black Friday Fridays’
The retailer, which filed for bankruptcy last week, announced the return of the deals event offering up to 50% off select items every Friday through Dec. 6.
By Howard Ruben • Sept. 16, 2024 -
Courtesy of Zoey Grossman
Victoria’s Secret brings back its VSX activewear line
The collection includes sports bras, leggings and ready-to-wear apparel like trench coats, catsuits and T-shirts.
By Howard Ruben • Sept. 13, 2024 -
Daphne Howland/Retail Dive
ColumnThe Weekly Closeout: Sephora North America names next CFO and Petco’s losses grow
Ten-year company veteran Delphine Herve will take on the position at the beauty retailer. Meanwhile, the pet retailer saw net loss surge by 70% in Q2.
By Retail Dive Staff • Sept. 13, 2024 -
Ross switches up its merchandising leadership team
The discount retailer promoted two longtime employees to the chief merchant positions at its Ross and DD’s Discounts banners.
By Kaarin Vembar • Sept. 13, 2024 -
Courtesy of Macy's
Macy’s unveils Mode of One menswear brand
The apparel line is the latest private label debut from the department store, part of a years-long effort to reach new customers and drive sales.
By Daphne Howland • Sept. 12, 2024 -
Courtesy of Carhartt
Carhartt names new marketing and creative VP
Norma Delaney will join the workwear brand after a career at multiple footwear companies, including Hoka, New Balance and Adidas.
By Laurel Deppen • Sept. 12, 2024
Previous
