Marketing
-
Adam Driver turns 5-star Amazon reviews into theatrical monologues
The Hollywood star amps up the drama of “deeply personal” reviews in time for Black Friday week and Cyber Monday deal events.
By Chris Kelly • Nov. 20, 2024 -
Consumers plan to spend $125B over Thanksgiving weekend
That’s about $5 billion less than shoppers spent during the five-day period in 2023, according to a recent survey from ICSC.
By Howard Ruben • Nov. 20, 2024 -
Trendline
The latest in experiential retail
With customers returning to in-store shopping, retailers are testing out new store concepts, exiting others and otherwise refining their brick-and-mortar touchpoints.
By Retail Dive staff -
Google Lens can now tailor search results to the store you’re in
Users can take a picture of an item to receive insights tailored to the store they’re in, such as similar items that are in-stock.
By Bryan Wassel • Nov. 20, 2024 -
Take a look inside the new Barnes & Noble in Washington, D.C.
The bookseller is going through a growth spurt, with plans to open nearly 60 stores through the end of this year.
By Kaarin Moore • Nov. 19, 2024 -
It’s a shorter holiday season. Does that matter?
There are five fewer days between Black Friday and Christmas Day compared to 2023. Here’s how retailers — and consumers — are preparing themselves.
By Caroline Jansen • Nov. 19, 2024 -
REI changes policy to stop serial returners
The outdoor gear cooperative said other tactics to curb the misuse of its returns policy by a small number of members were ineffective.
By Nate Delesline III • Nov. 18, 2024 -
Perigold plans more store openings in 2025
The retailer, which is part of Wayfair’s portfolio, will open a Houston location in the spring featuring furniture, decor, lighting, kitchen, bath and tile products.
By Howard Ruben • Nov. 18, 2024 -
Qurate’s new strategy banks on streaming, social media platforms
The owner of QVC and HSN is rebranding to QVC Group as it aims for $1.5 billion in revenue from those channels within three years.
By Tatiana Walk-Morris • Nov. 18, 2024 -
Pinterest introduces celebrity gift guides, shoppable wishlists
The social media platform is banking on curated gift lists from the likes of Alicia Keys and Wirecutter to win shoppers this season.
By Tatiana Walk-Morris • Nov. 15, 2024 -
Column
The Weekly Closeout: Target extends store hours for the holidays, Nuuly launches ‘The Thrift Shop’
The mass merchant will be open from 7 a.m. to midnight from Nov. 30 to Dec. 23, while the subscription company debuted a perk for discounted styles.
By Retail Dive Staff • Nov. 15, 2024 -
Brilliant Earth opens first street-level store in New York City
Located in the Nolita neighborhood, the showroom features a try-on bar and a dedicated space for bridal and fine jewelry appointments.
By Howard Ruben • Nov. 15, 2024 -
Nordstrom leverages generative AI for holiday app refresh
Among the new app features are trend reports, which blend the expertise of Nordstrom stylists with artificial intelligence to deliver relevant trends.
By Aaron Baar • Nov. 15, 2024 -
Target debuts ‘weirdly hot’ Santa for second holiday advertising push
The retailer is running two distinct holiday campaigns for the first time to appeal to consumers who view the season as too transactional.
By Peter Adams • Nov. 15, 2024 -
US holiday retail sales to reach $1 trillion
About a quarter of those sales will occur online this year, a Forrester report predicts.
By Tatiana Walk-Morris • Nov. 14, 2024 -
Amazon answers ultra-cheap Chinese marketplaces like Temu with ‘Amazon Haul’
The e-commerce giant is testing a selection priced under $20, with most under $10. Free shipping on orders over $25 will take a week or longer.
By Daphne Howland • Nov. 13, 2024 -
NBA players Anthony Edwards and LaMelo Ball star in Foot Locker’s holiday campaign
Grammy-nominated artist Coi Leray is also featured in the ads, which will air across paid media, in-store displays, social channels and more.
By Howard Ruben • Nov. 13, 2024 -
ThredUp focuses on social commerce with new hire
The apparel reseller tapped Danielle Vermeer, co-founder and CEO of Teleport, for the newly created position.
By Tatiana Walk-Morris • Nov. 13, 2024 -
Meta’s Los Angeles pop-up features Ray-Ban smart glasses
The company is promoting digital eyewear at its Meta Lab through December, with an eye to launching a shop-in-shop in Phoenix at the end of January.
By Tatiana Walk-Morris • Nov. 12, 2024 -
REI taps former Sephora, Williams-Sonoma exec for chief marketer
Abigail Jacobs will oversee all marketing functions at the outdoor retailer, which has struggled to return to profitability in recent years.
By Cara Salpini • Nov. 12, 2024 -
David’s Bridal turns brides into influencers through its loyalty program
The wedding retailer brings in customer feedback to design a loyalty program that doesn’t just build relationships with brides, but guests, too.
By Bryan Wassel • Nov. 12, 2024 -
How retailers are making it harder to shop, just in time for the holidays
Thwarting customers, in stores or online, isn’t any way to make a sale.
By Daphne Howland • Nov. 12, 2024 -
Big Lots introduces new rewards app
The app is available to Big Rewards members and includes exclusive deals and a personalized dashboard, among other features.
By Tatiana Walk-Morris • Nov. 11, 2024 -
Kizik taps 20-year Nike vet as SVP of design
Andreas Harlow, former vice president and global footwear creative director of Nike’s Jordan Brand, joined the hands-free footwear brand earlier this fall.
By Howard Ruben • Nov. 8, 2024 -
Column
The Weekly Closeout: E.l.f. Beauty enters Dollar General as retail preps for a new president
The beauty brand is looking to democratize its offerings, while retail trade groups and analysts sound the alarm on tariffs amid the election results.
By Retail Dive Staff • Nov. 8, 2024 -
Amazon debuts virtual holiday shop
The immersive 3D shopping experience includes music, animations and a guided journey to help with product discovery.
By Tatiana Walk-Morris • Nov. 7, 2024