Marketing: Page 7
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Courtesy of Dillard's
Lulus partners with Dillard’s amid wholesale push
The brand will launch a special occasion collection at the department store in time for homecoming, with a prom assortment planned for next year.
By Daphne Howland • Sept. 27, 2024 -
miniseries via Getty Images
Most holiday shoppers will buy a gift for themselves this year
Consumers will spend over $1,200 on gifts, food, decor and experiences for the season, according to JLL, and roughly 83% will buy something for themselves.
By Tatiana Walk-Morris • Sept. 27, 2024 -
Trendline
The latest in experiential retail
With customers returning to in-store shopping, retailers are testing out new store concepts, exiting others and otherwise refining their brick-and-mortar touchpoints.
By Retail Dive staff -
FreshSplash via Getty Images
Online holiday sales in the US to hit record $240.8B: Adobe Analytics
The number of purchases done on mobile devices is expected to grow more than 10% compared to last year and will make up 53.2% of all online shopping.
By Howard Ruben • Sept. 26, 2024 -
Nate Delesline III/Retail Dive
Lowe’s to offer October members-only sale
In a company first, the retailer is offering early deals for loyalty program customers.
By Nate Delesline III • Sept. 26, 2024 -
Courtesy of Lego
Lego to host online, in-store gaming workshops for kids
The interactive programs will be held at select stores next month, while online events are hosted by gaming influencer Kennedy Rose.
By Tatiana Walk-Morris • Sept. 26, 2024 -
Kendall Davis/Retail Dive
Podcast
The Backroom: The state of the art of couponing
The team discusses a recent deep dive into the movement, led by deal-hunting influencers, and what it means for consumers and retailers alike.
By Retail Dive Staff • Sept. 26, 2024 -
Permission granted by Kay Jewelers
Kay Jewelers to revamp store fleet amid new brand positioning
In a bid to attract younger shoppers, the retailer is updating stores, adding a new product collection and focusing its branding on authentic relationships.
By Nate Delesline III • Sept. 25, 2024 -
Courtesy of Fytted
Fytted launches virtual fitting room tool
The app allows users to virtually try on clothing from over 600 brands including Free People, Lululemon and J. Crew.
By Tatiana Walk-Morris • Sept. 25, 2024 -
Courtesy of Depop
Depop can now generate product descriptions from just one photo
Sellers on the secondhand fashion marketplace can now use generative AI to populate product attributes for listings, including category, color and brand.
By Tatiana Walk-Morris • Sept. 24, 2024 -
Courtesy of Amazon
Amazon launches AI-powered video ad generator ahead of the holidays
Gellé Frères, a French skin care retailer, has already been testing the tool that can convert a single product image into multiple videos.
By Peter Adams • Sept. 23, 2024 -
Courtesy of Pacsun
Virtual influencers gain traction
The cost, speed and quality of virtual personas are “only poised to improve as GenAI advances,” according to a PitchBook report.
By Tatiana Walk-Morris • Sept. 23, 2024 -
Xavier Arnau via Getty Images
Deep DiveNo, not all companies are abandoning diversity, equity and inclusion. Here’s why.
Amid a high-profile backlash, many businesses are scrutinizing their policies. But the vast majority end up sticking with DEI, in part because it’s key to growth.
By Daphne Howland • Sept. 23, 2024 -
Courtesy of Perfect Moment
Perfect Moment to open first store in SoHo
The brand, known for its high-end ski apparel, will open in New York City next month to feature its autumn-winter 2024 womenswear collection.
By Howard Ruben • Sept. 23, 2024 -
Courtesy of Chubbies
Chubbies lands NFL licensing deal, names ‘creative director of football’
San Francisco 49ers tight end George Kittle will lead design efforts and drive strategy for the casualwear brand’s new partnership.
By Laurel Deppen • Sept. 23, 2024 -
Courtesy of Walmart
ColumnThe Weekly Closeout: Retailers gear up for the holidays, Figs opens second store
Major retailers are rolling out early holidays sales events, while the DTC scrubs brand continues to build out its physical footprint.
By Retail Dive Staff • Sept. 20, 2024 -
Courtesy of Brilliant Earth
Brilliant Earth expands footprint with 2 Boston-area stores
The DTC jewelry brand has opened a new location in Chestnut Hill, Massachusetts, and is planning another in Boston’s Seaport district in November.
By Howard Ruben • Sept. 20, 2024 -
Kaarin Vembar/Retail Dive
Walmart plots October sales event to compete with Target, Amazon
The retailer is giving its Walmart+ members a 12-hour head start on shopping deals that will open to everyone on Oct. 8.
By Nate Delesline III • Sept. 20, 2024 -
Ezra Acayan via Getty Images
More than half of US Gen Zers are headed to TikTok Shop this season
Retailers are investing in digital marketing to reach the younger generation as the group turns to generative AI and influencer recommendations for gift ideas.
By Xanayra Marin-Lopez • Sept. 19, 2024 -
Daphne Howland/Retail Dive
Macy’s beefs up marketing team
Jason Holzman leads various creative and marketing operations and reports to Chief Marketing Officer Sharon Otterman, a fellow NBCUniversal alum.
By Daphne Howland • Sept. 19, 2024 -
Courtesy of Amazon
Amazon adds PayPal payment option to Buy with Prime
The e-commerce retailer also said Buy with Prime merchants will soon be able to display real-time delivery estimates in their TikTok ads.
By Tatiana Walk-Morris • Sept. 19, 2024 -
Courtesy of Instacart
Instacart focuses on diversifying tech, brand partners to fuel growth
The company is expanding its advertising base to include emerging brands and growing its retail partnerships by providing more services, CEO Fidji Simo said at a conference.
By Catherine Douglas Moran • Sept. 18, 2024 -
Nate Delesline III/Retail Dive
Gartner: 32% of holiday shoppers will start before November
But 21% of those surveyed said they plan to reduce their holiday spending this year as high inflation continues to squeeze consumers.
By Nate Delesline III • Sept. 18, 2024 -
Courtesy of Lovesac
In category expansion, Lovesac introduces the AnyTable
The product was designed to complement the home furnishing brand’s customizable couches and can be used as an in-line, end or coffee table.
By Howard Ruben • Sept. 18, 2024 -
Courtesy of Bonobos
Bonobos goes back to basics in first campaign since bankruptcy buyout
“Fit is a Feeling” is the brand’s first major multichannel campaign of the year and the first since the onetime DTC darling was bought out of bankruptcy.
By Chris Kelly • Sept. 18, 2024 -
Courtesy of Dane Tashima for Anthropologie
Anthropologie unveils holiday house in NYC
Anthro Perks members can visit the immersive space and purchase products through QR codes placed in each room.
By Tatiana Walk-Morris • Sept. 18, 2024
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