Marketing: Page 6
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Courtesy of Walmart
ColumnThe Weekly Closeout: Primark plans a Manhattan flagship and Walmart expands pet offerings
The global retailer will set up shop minutes away from Macy’s Herald Square store, as the big-box giant opens more Pet Services centers.
By Retail Dive Staff • Oct. 11, 2024 -
Dan Dennison/Getty Images via Getty Images
Urban Outfitters drops prices on over 100 styles
The brand’s North American head previously acknowledged that “customers perceive us as expensive.”
By Nate Delesline III • Oct. 10, 2024 -
Trendline
The latest in experiential retail
With customers returning to in-store shopping, retailers are testing out new store concepts, exiting others and otherwise refining their brick-and-mortar touchpoints.
By Retail Dive staff -
Scott Olson/Getty Images via Getty Images
Nike remains the top brand among teens, but it’s losing share
Brands like New Balance, Adidas, Birkenstock and On are continuing to gain traction with Gen Z.
By Howard Ruben • Oct. 10, 2024 -
Courtesy of Ulta Beauty
Ulta announces third accelerator cohort
The participating brands, which span men’s cosmetics and curly hair care, will receive $50,000 each, and the chance to pitch the beauty retailer’s merchants.
By Xanayra Marin-Lopez • Oct. 10, 2024 -
Courtesy of Walmart
Walmart wants to create a unique homepage for each shopper
The retailer is accelerating its Adaptive Retail strategy to create immersive shopping experiences across its stores, apps and virtual environments.
By Bryan Wassel • Oct. 10, 2024 -
Courtesy of Merit
Merit expands into the fragrance category
The beauty brand, which launched with makeup, is thinking “through the everyday experience of our customer” as it enters new categories.
By Howard Ruben • Oct. 9, 2024 -
Courtesy of Spirit Halloween
Spirit Halloween tests Christmas stores
The specialty retailer is opening 10 Spirit Christmas pop-up locations in the Northeast this fall.
By Kaarin Moore • Oct. 9, 2024 -
Courtesy of Advertising Week New York
Why Home Depot is turning to DIY as its retail media network scales up
Executives at Advertising Week detailed how the home improvement retailer added a self-service offering to Orange Apron Media.
By Chris Kelly • Oct. 9, 2024 -
Courtesy of Anthropologie
Anthropologie, The Met launch collection for the holidays
The 44-piece homeware collection includes dinnerware, glassware, textiles and candles.
By Howard Ruben • Oct. 8, 2024 -
Courtesy of Instacart
Instacart adds games, personalized coupons to its smart carts
The new capabilities aim to deliver benefits for brands and retailers while also driving repeated customer use of the technology.
By Catherine Douglas Moran • Oct. 8, 2024 -
Courtesy of Starbucks
Looking to replace pumpkin spice? Stop looking.
One day there may be another innovative product that hits the cultural zeitgeist, but even then experts say the fall favorite is here to stay.
By Cara Salpini • Oct. 8, 2024 -
Scott Olson via Getty Images
What’s the winning formula for a loyalty program?
Sephora, PetSmart and Famous Footwear operate loyalty programs that lean into data to meet customers’ interests and preferences.
By Rosalyn Page • Oct. 7, 2024 -
Courtesy of Amazon
Amazon launches suite of visual search features
The e-commerce giant added five new tech features so shoppers can conduct faster and more precise product searches.
By Tatiana Walk-Morris • Oct. 3, 2024 -
Courtesy of Bath & Body Works
Bath & Body Works teams up with ‘Emily in Paris’ for the holidays
A limited-time collection of 50 products inspired by the Netflix series will debut in stores and online in November.
By Kaarin Moore • Oct. 3, 2024 -
Courtesy of Ashley
Ashley, Samsung partner on smart home experience
The furniture retailer’s Brentwood, Tennessee, store is the first to showcase the interactive showroom, with plans for expansion underway.
By Tatiana Walk-Morris • Oct. 2, 2024 -
Courtesy of JCPenney
J.C. Penney names consulting chief marketing officer to bolster turnaround plan
Veteran marketer Marisa Thalberg describes the 122-year-old retailer as “ripe for brand reinvigoration.”
By Peter Adams • Oct. 2, 2024 -
Courtesy of The National Retail Federation
Top retail conferences in 2025
Topics this year include AI, consumer trends and brand loyalty.
By Stephanie Arnold • Oct. 1, 2024 -
Courtesy of L Brands
Bath & Body Works expands fabric care collection to all US stores
The collection features laundry detergent and scent boosters, and the company hinted at further home fragrance products in the future.
By Tatiana Walk-Morris • Oct. 1, 2024 -
vgajic via Getty Images
PwC expects 7% bump in average holiday spending, increased traffic to stores
Despite easing inflation, however, consumers remain selective and motivated by price.
By Daphne Howland • Oct. 1, 2024 -
"Nordstrom wing of the Fashion Centre at Pentagon City" by Ben Schumin is licensed under CC BY-SA 2.0
Simon taps influencers to draw Gen Z to the mall
A new campaign celebrates mall culture and invites people to be part of the experience, according to Simon's chief marketing officer.
By Nate Delesline III • Oct. 1, 2024 -
Kohl’s kicks off holiday shopping with October deals event
The department store joins other major retailers offering fall promotions with its “3 Days of Deals” sale.
By Tatiana Walk-Morris • Sept. 30, 2024 -
Courtesy of Levi's
Levi’s gets nostalgic with Beyoncé in first chapter of new campaign
“Reiimagine” will reinterpret several of the brand’s iconic advertisements, starting with the singer’s gender-flipped take on the 1985 spot “Launderette.”
By Chris Kelly • Sept. 30, 2024 -
Nate Delesline III/Retail Dive
Party City cuts prices on 2K items ahead of the holidays
The celebrations and events retailer said it’s responding to consumers, who continue to feel budgetary pressure.
By Nate Delesline III • Sept. 27, 2024 -
Courtesy of Business Wire
ColumnThe Weekly Closeout: L’Occitane CEO departs and Crocs partners with Squishmallows
The beauty retailer created an office of the CEO to lead in the interim, while the footwear collab features three shoe designs and several Jibbitz charms.
By Retail Dive Staff • Sept. 27, 2024 -
Peyton Bigora/Retail Dive
What to know about privacy laws when collecting personal data on shoppers
Retailers have moved away from collecting identifiable information from consumers, but need to be aware of requirements for the personal data they do gather, an Albertsons privacy official said.
By Peyton Bigora • Sept. 27, 2024
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