Marketing: Page 3
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Spirit Halloween cancels season opening event due to ‘supply chain challenges’
Although the specialty retailer did not say tariffs caused the cancellation, it did point to “international disruptions.”
By Kaarin Moore • June 2, 2025 -
Deep Dive
What went wrong at Target?
The mass merchant is looking to turn around falling sales and declining customer sentiment. But first, it needs to diagnose its own problems.
By Dani James • June 2, 2025 -
Trendline
Digital innovation and technology trends in retail
Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.
By Retail Dive staff -
Nike Chief Innovation Officer John Hoke to retire
The executive, who served as the brand's first chief design officer, is exiting after more than 30 years as it works through a broader turnaround strategy.
By Dani James • May 30, 2025 -
Tariffs are likely to drive Prime Day purchases
Consumers are looking to stock up on essentials and other goods as fears of tariff-driven price increases loom, according to a recent Tinuiti survey.
By Howard Ruben • May 30, 2025 -
Sephora, Haus Labs by Lady Gaga release new campaign ahead of Pride month
In addition to the campaign, the beauty retailer is bringing back its LGBTQIA+ centric spaces within some of its stores.
By Tatiana Walk-Morris • May 30, 2025 -
Column
The Weekly Closeout: Foot Locker sales fall and GameStop makes a bitcoin play
In the lead-up to its acquisition by rival Dick’s, the athletics retailer said it saw soft traffic trends. Meanwhile, the gaming retailer’s stock fell on its latest move.
By Retail Dive Staff • May 30, 2025 -
Amazon pilots audio product summaries
Shoppers can listen to generative AI-powered audio summaries by clicking a “Hear the Highlights” button.
By Tatiana Walk-Morris • May 29, 2025 -
Crocs promotes Terence Reilly to chief brand officer
In the newly created role, the executive will oversee marketing and creative efforts for the company’s namesake brand and Heydude.
By Howard Ruben • May 27, 2025 -
Inside Poppi’s push into gaming as prebiotic soda marketing bubbles up
PepsiCo recently finalized a $1.95 billion acquisition of the brand, which has used a “community- and culture-first approach” to marketing.
By Chris Kelly • May 27, 2025 -
Nike to return to Amazon, raise prices
The sportswear giant will sell on the U.S. site after six years away. Meanwhile, prices are going up for many of its footwear products.
By Cara Salpini • May 27, 2025 -
David’s Bridal unveils Diamonds & Pearls store concept
The "store of the future" is a high-touch, tech-powered boutique and features exclusive products, a modern setting and an integration with Shopify.
By Tatiana Walk-Morris • May 22, 2025 -
Roblox brings the mall to the metaverse, and vice versa
Fenty Beauty is among the companies testing new ways to merge virtual and physical shopping experiences to produce sales.
By Aaron Baar • May 21, 2025 -
Urban Outfitters deepens Gen Z experiential strategy for back to school
A “UO Hauls” campaign features citywide scavenger hunts, immersive pop-ups and a U-Haul partnership aimed at helping graduates move out.
By Peter Adams • May 20, 2025 -
Urban Outfitters’ in-store experiential concept goes after Gen Z — first with Nike
The apparel retailer debuted the On Rotation concept as a way to fuel discovery shaped by the generation’s favorite brands.
By Kaarin Moore • May 19, 2025 -
Sponsored by Quad
The power of local: 3 reasons CPG marketers are turning to mid-market retail media
We’re seeing rising traction for mid-market and local/regional grocers in the retail media space. Discover the three reasons why.
By Ameet Srivastava, VP Sales, In-Store Connect by Quad • May 19, 2025 -
Column
The Weekly Closeout: Kohl’s plans to refinance, Wayfair expands large-format concept
The department store intends to refinance with a $360 million offering of new senior secured notes, while the home goods retailer said another larger store is on the horizon.
By Retail Dive Staff • May 16, 2025 -
Ahead of summer, Target debuts 10K products with thousands priced under $20
In addition to refreshing its assortment for the warmer months ahead, the mass merchant is offering in-store events throughout June.
By Tatiana Walk-Morris • May 15, 2025 -
Ikea adds more ways for loyalty members to earn, redeem points
The furniture retailer wants to enhance the value customers receive from every interaction, according to Nicole King, customer engagement & loyalty manager at Ikea U.S.
By Bryan Wassel • May 15, 2025 -
Eco-friendly cleaning product company Blueland arrives in over 1,800 Target stores
The company is bringing nine plastic-free products and exclusive scents to the mass merchant’s stores and website.
By Tatiana Walk-Morris • May 13, 2025 -
Michaels deepens assortment of baking and entertaining products
The launch of over 700 items comes as the craft retailer works to capture share left behind in the wake of the Party City and Joann bankruptcies.
By Howard Ruben • May 12, 2025 -
Sponsored by Trillora
Does your brand communications strategy include packaging?
Your packaging should be a part of your brand communications strategy. Here's a look at the core elements of a brand communications strategy and how to incorporate packaging into each one.
By Trillora Packaging Solutions • May 12, 2025 -
Column
The Weekly Closeout: Hudson’s Bay lands ‘several’ bids and Trump threatens Mattel with tariffs
None of the Canadian retailer’s bids are from insiders. Meanwhile, the president responded to the toy brand's statements on diversifying its supply chain.
By Retail Dive Staff • May 9, 2025 -
J.C. Penney to launch plus-size collection with model Ashley Graham
The line will be available both in stores and online starting this fall.
By Laurel Deppen • May 7, 2025 -
Target refreshes Boots & Barkley pet brand
Featuring new products and packaging, the private label is also value-priced, with two-thirds of the items selling for less than $10.
By Howard Ruben • May 2, 2025 -
Column
The Weekly Closeout: NRF chief defends tariffs, Big Lots accelerates store openings
Matt Shay, CEO of the trade group, called duties “an extraordinarily important tool” for President Trump. Meanwhile, the discount retailer is opening 132 stores this month alone.
By Retail Dive Staff • May 2, 2025