Marketing: Page 3
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Krisada tepkulmanont via Getty Images
AI to influence over $200B in holiday sales
That’s a 12% increase compared to last season as retailers leverage the tech to drive personalization, according to a Salesforce report.
By Tatiana Walk-Morris • Dec. 17, 2024 -
Courtesy of True Classic
True Classic launches at Target
The brand will be sold in 460 of the mass merchant’s stores after testing out a small selection of products on Target’s website in the fall.
By Howard Ruben • Dec. 16, 2024 -
Trendline
The latest in experiential retail
From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.
By Retail Dive staff -
Courtesy of Dick's Sporting Goods
Dick’s Sporting Goods partners with Xavier Worthy on a ‘holiday shopping sprint’
The campaign with the Kansas City wide receiver is the latest from the athletics retailer, which has partnered with a number of professional athletes throughout the season.
By Tatiana Walk-Morris • Dec. 16, 2024 -
Courtesy of Gap Inc.
Gap launches elevated subbrand designed by Zac Posen
The line’s debut collection is holiday themed, with future launches planned for the spring.
By Laurel Deppen • Dec. 16, 2024 -
Cara Salpini/Retail Dive
Under Armour holds first investor day in 6 years
Capping off a difficult year, CEO Kevin Plank outlined the brand’s strategy to get back to growth through marketing reinvestment and product innovation.
By Cara Salpini • Dec. 13, 2024 -
Courtesy of Amazon
ColumnThe Weekly Closeout: Adidas headquarters searched, Amazon starts selling cars
The activewear brand is under investigation for tax and customs compliance, while the e-commerce giant is offering Hyundai cars through Amazon Autos.
By Retail Dive Staff • Dec. 13, 2024 -
Courtesy of Indochino
Indochino names vice president of marketing
Ryane Askew comes with digital marketing experience from Pier 1, Blue Nile, J.C. Penney, Amazon and Nordstrom.
By Howard Ruben • Dec. 13, 2024 -
Courtesy of Perfect Corp.
Over half of holiday shoppers already use or plan to use AI
According to Perfect Corp., which offers AI and AR solutions to retailers, consumers are looking for personalized experiences.
By Xanayra Marin-Lopez • Dec. 12, 2024 -
Nate Delesline III/Retail Dive
Lowe’s debuts marketplace, plans store fleet growth
The company will also extend its rural offerings, expand jobsite delivery and teased initiatives that are expected to deliver $1 billion in annual savings.
By Nate Delesline III • Dec. 12, 2024 -
Joe Raedle / Staff via Getty Images
Chewy returns to member growth with better site experiences
A more convenient in-app experience and positive responses to veterinary clinics helped drive customer growth at the pet goods retailer.
By Bryan Wassel • Dec. 12, 2024 -
Photo Illustration by Drew Angerer via Getty Images
TikTok Shop sales surpass $100M on Black Friday
The platform reported that sales tripled compared to last year, even as its future in the U.S. is uncertain.
By Tatiana Walk-Morris • Dec. 11, 2024 -
Courtesy of Target
Walmart’s Bettergoods, Target’s Dealworthy are fastest-growing private labels
A recent Numerator report found that both brands, which launched earlier this year, have already reached a notable number of households.
By Howard Ruben • Dec. 11, 2024 -
Daphne Howland/Retail Dive
Target launches generative AI gift finder
The Bullseye Gift Finder debuted with a focus on toys and provides shoppers with personalized product recommendations.
By Tatiana Walk-Morris • Dec. 10, 2024 -
Daphne Howland/Retail Dive
Under new ownership, Lord & Taylor revives old logo and comeback dreams
The chief strategy officer at Regal Brands Global, which now runs the venerable department store, talks to Retail Dive about what comes next.
By Daphne Howland • Dec. 10, 2024 -
Courtesy of Peloton
Peloton’s new app is focused on strength training
The connected fitness company wants to draw more customers, particularly millennial men, to its platform.
By Tatiana Walk-Morris • Dec. 9, 2024 -
Courtesy of Merrell
Merrell taps Under Armour veteran as chief product officer
In addition to spending nearly 11 years at the athletics brand, Noreen Naroo-Pucci also has experience from Mizzen+Main and Calvin Klein.
By Howard Ruben • Dec. 9, 2024 -
Scott Olson via Getty Images
Foot Locker’s loyalty revamp shows early signs of success
The footwear company’s overhauled loyalty program and mobile app contributed to more digital purchases even as overall sales declined.
By Bryan Wassel • Dec. 9, 2024 -
Courtesy of E.l.f. Cosmetics
E.l.f. brings shopping to the speakeasy with Virtual Luxe Lounge
The beauty brand’s 3D online experience allows members of its loyalty program to shop holiday product drops and access exclusive coupons.
By Jessica Deyo • Dec. 9, 2024 -
Bryan Thomas via Getty Images
J. Crew taps Skims vet to lead marketing
Julia Collier helped turn Kim Kardashian’s Skims into a trendy name with moves like striking its first major sports sponsorship last year.
By Peter Adams • Dec. 6, 2024 -
Courtesy of Etsy
Etsy shuffles C-suite, elevates Depop CEO to chief growth officer
At the same time, the marketplace named a new chief marketer and chief financial officer, and is searching for a new chief technology officer.
By Tatiana Walk-Morris • Dec. 6, 2024 -
Kaarin Moore/Retail Dive
Black Friday weekend shopping traffic exceeds NRF predictions
More consumers made purchases during the period than anticipated, and both stores and mobile shopping saw gains year over year.
By Tatiana Walk-Morris • Dec. 5, 2024 -
Retrieved from Google on November 22, 2024
Why Google Shopping turned holiday gift-giving into a game show
A campaign around the friendly competition of gifting also includes ads with Dwyane Wade and Gabrielle Union, and Charli XCX and Troye Sivan.
By Chris Kelly • Dec. 3, 2024 -
FreshSplash via Getty Images
Over half of consumers turn to TikTok for gift inspiration
Shoppers are seeking out videos of unboxing products, customer reviews and user experience to sway their purchasing decisions, per an MGH survey.
By Tatiana Walk-Morris • Dec. 2, 2024 -
Retrieved from Dick's Sporting Goods on November 26, 2024
Dick’s pits top athletes against each other in holiday decorating contest
The Texas-based campaign features Simone Biles, Dak Prescott and Chris Paul, and extends its geographic reach via social media.
By Sara Karlovitch • Dec. 2, 2024 -
Permission granted by True Religion
True Religion reboots its loyalty program ahead of Black Friday
The program, renamed True Rewards, offers incentives beyond traditional discounts to include access to sports, music and cultural experiences.
By Tatiana Walk-Morris • Nov. 26, 2024
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