Marketing: Page 3


  • Exterior shot of a Spirit Halloween store.
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    Courtesy of Spirit Halloween
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    Spirit Halloween cancels season opening event due to ‘supply chain challenges’

    Although the specialty retailer did not say tariffs caused the cancellation, it did point to “international disruptions.”

    By June 2, 2025
  • Closeup of a storefront sign.
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    Daphne Howland/Retail Dive
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    Deep Dive

    What went wrong at Target?

    The mass merchant is looking to turn around falling sales and declining customer sentiment. But first, it needs to diagnose its own problems.

    By Dani James • June 2, 2025
  • Trendline

    Digital innovation and technology trends in retail

    Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.

    By Retail Dive staff
  • Neon Nike logo in a Chicago store.
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    Kaarin Moore/Retail Dive
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    Nike Chief Innovation Officer John Hoke to retire

    The executive, who served as the brand's first chief design officer, is exiting after more than 30 years as it works through a broader turnaround strategy.

    By Dani James • May 30, 2025
  • A large cardboard box sits on a welcome mat on the front porch of a house.
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    Courtesy of Amazon
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    Tariffs are likely to drive Prime Day purchases

    Consumers are looking to stock up on essentials and other goods as fears of tariff-driven price increases loom, according to a recent Tinuiti survey.

    By Howard Ruben • May 30, 2025
  • Haus Laboratories makeup by Lady Gaga
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    Courtesy of Haus Laboratories by Lady Gaga
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    Sephora, Haus Labs by Lady Gaga release new campaign ahead of Pride month

    In addition to the campaign, the beauty retailer is bringing back its LGBTQIA+ centric spaces within some of its stores.

    By Tatiana Walk-Morris • May 30, 2025
  • A street-side GameStop storefront.
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    Daphne Howland/Retail Dive
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    Column

    The Weekly Closeout: Foot Locker sales fall and GameStop makes a bitcoin play

    In the lead-up to its acquisition by rival Dick’s, the athletics retailer said it saw soft traffic trends. Meanwhile, the gaming retailer’s stock fell on its latest move.

    By Retail Dive Staff • May 30, 2025
  • Depiction of Amazon audio reviews.
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    Courtesy of Amazon
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    Amazon pilots audio product summaries

    Shoppers can listen to generative AI-powered audio summaries by clicking a “Hear the Highlights” button. 

    By Tatiana Walk-Morris • May 29, 2025
  • A Crocs storefront
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    Cara Salpini/Retail Dive
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    Crocs promotes Terence Reilly to chief brand officer

    In the newly created role, the executive will oversee marketing and creative efforts for the company’s namesake brand and Heydude.

    By Howard Ruben • May 27, 2025
  • Poppi's Fortnite game
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    Courtesy of Poppi
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    Inside Poppi’s push into gaming as prebiotic soda marketing bubbles up

    PepsiCo recently finalized a $1.95 billion acquisition of the brand, which has used a “community- and culture-first approach” to marketing.

    By Chris Kelly • May 27, 2025
  • A Nike storefront at The Grove shopping center in Los Angeles, California.
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    Cara Salpini/Retail Dive
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    Nike to return to Amazon, raise prices

    The sportswear giant will sell on the U.S. site after six years away. Meanwhile, prices are going up for many of its footwear products.

    By May 27, 2025
  • David's Bridal debuts new Diamonds & Pearls concept
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    Courtesy of David's Bridal
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    David’s Bridal unveils Diamonds & Pearls store concept

    The "store of the future" is a high-touch, tech-powered boutique and features exclusive products, a modern setting and an integration with Shopify.

    By Tatiana Walk-Morris • May 22, 2025
  • A virtual mall in Roblox
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    Courtesy of Roblox
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    Roblox brings the mall to the metaverse, and vice versa

    Fenty Beauty is among the companies testing new ways to merge virtual and physical shopping experiences to produce sales.

    By Aaron Baar • May 21, 2025
  • A trio of trucks with see-through glass displays hit the streets of Manhattan as part of Urban Outfitters' back-to-school campaign.
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    Permission granted by Urban Outfitters
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    Urban Outfitters deepens Gen Z experiential strategy for back to school

    A “UO Hauls” campaign features citywide scavenger hunts, immersive pop-ups and a U-Haul partnership aimed at helping graduates move out.

    By Peter Adams • May 20, 2025
  • Urban Outfitters SoHo Nike Shop
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    Courtesy of Urban Outfitters
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    Urban Outfitters’ in-store experiential concept goes after Gen Z — first with Nike

    The apparel retailer debuted the On Rotation concept as a way to fuel discovery shaped by the generation’s favorite brands. 

    By May 19, 2025
  • people at grocery store
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    sanjeri via Getty Images
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    Sponsored by Quad

    The power of local: 3 reasons CPG marketers are turning to mid-market retail media

    We’re seeing rising traction for mid-market and local/regional grocers in the retail media space. Discover the three reasons why.

    By Ameet Srivastava, VP Sales, In-Store Connect by Quad • May 19, 2025
  • A rendering of Wayfair's large-format store in Yonkers, New York.
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    Courtesy of Wayfair
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    Column

    The Weekly Closeout: Kohl’s plans to refinance, Wayfair expands large-format concept

    The department store intends to refinance with a $360 million offering of new senior secured notes, while the home goods retailer said another larger store is on the horizon.

    By Retail Dive Staff • May 16, 2025
  • Two people walking out from a store with a cart full of items.
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    Daphne Howland/Retail Dive
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    Ahead of summer, Target debuts 10K products with thousands priced under $20

    In addition to refreshing its assortment for the warmer months ahead, the mass merchant is offering in-store events throughout June.

    By Tatiana Walk-Morris • May 15, 2025
  • IKEA logo is displayed outside a store.
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    Naomi Baker via Getty Images
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    Ikea adds more ways for loyalty members to earn, redeem points

    The furniture retailer wants to enhance the value customers receive from every interaction, according to Nicole King, customer engagement & loyalty manager at Ikea U.S.

    By Bryan Wassel • May 15, 2025
  • An assortment of Blueland's cleaning products that will be available at Target
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    Courtesy of Blueland
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    Eco-friendly cleaning product company Blueland arrives in over 1,800 Target stores

    The company is bringing nine plastic-free products and exclusive scents to the mass merchant’s stores and website.

    By Tatiana Walk-Morris • May 13, 2025
  • A cake on a white cake stand against a mint green wall. A bowl of lemon slices is positioned in front.
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    Courtesy of Michaels
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    Michaels deepens assortment of baking and entertaining products

    The launch of over 700 items comes as the craft retailer works to capture share left behind in the wake of the Party City and Joann bankruptcies.

    By Howard Ruben • May 12, 2025
  • Items packaged for display
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    Shutterstock / U.P.SD

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    Sponsored by Trillora

    Does your brand communications strategy include packaging?

    Your packaging should be a part of your brand communications strategy. Here's a look at the core elements of a brand communications strategy and how to incorporate packaging into each one.

    By Trillora Packaging Solutions • May 12, 2025
  • Closeup of an entrance to a department store.
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    Permission granted by Liza Amlani, Retail Strategy Group
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    Column

    The Weekly Closeout: Hudson’s Bay lands ‘several’ bids and Trump threatens Mattel with tariffs

    None of the Canadian retailer’s bids are from insiders. Meanwhile, the president responded to the toy brand's statements on diversifying its supply chain.

    By Retail Dive Staff • May 9, 2025
  • Model Ashley Graham wears all black in front of a white backdrop.
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    Courtesy of JCPenney
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    J.C. Penney to launch plus-size collection with model Ashley Graham

    The line will be available both in stores and online starting this fall.

    By Laurel Deppen • May 7, 2025
  • A cat on a blue background playing with a scratch pad that looks like a computer.
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    Courtesy of Target
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    Target refreshes Boots & Barkley pet brand

    Featuring new products and packaging, the private label is also value-priced, with two-thirds of the items selling for less than $10.

    By Howard Ruben • May 2, 2025
  • A store with a sign in orange letters that says "Big Lots!"
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    Daphne Howland/Retail Dive
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    Column

    The Weekly Closeout: NRF chief defends tariffs, Big Lots accelerates store openings

    Matt Shay, CEO of the trade group, called duties “an extraordinarily important tool” for President Trump. Meanwhile, the discount retailer is opening 132 stores this month alone.

    By Retail Dive Staff • May 2, 2025