Marketing: Page 4
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Daphne Howland/Retail Dive
Best Buy extends store hours for the holidays
The electronics retailer also has an extended holiday return and exchange policy for most gifts purchased between Nov. 1 through Dec. 31.
By Tatiana Walk-Morris • Oct. 24, 2024 -
Wayfair launches paid loyalty program
For $29 a year, the online retailer is offering customers free shipping, early access to major sales events and 5% back in rewards on purchases.
By Howard Ruben • Oct. 23, 2024 -
Trendline
The latest in experiential retail
With customers returning to in-store shopping, retailers are testing out new store concepts, exiting others and otherwise refining their brick-and-mortar touchpoints.
By Retail Dive staff -
Kaarin Vembar/Retail Dive
Peloton, Costco partner for the holidays
Costco members will be able to purchase an exclusive Bike+ bundle from Nov. 1 through Feb. 15, as Peloton continues to expand its third-party relationships.
By Kaarin Moore • Oct. 23, 2024 -
Courtesy of True Religion
True Religion enlists Megan Thee Stallion to tap into hip-hop culture
The rapper is “hotter than hot right now” and makes the holiday campaign a “milestone moment” for the brand, according to Chief Marketing Officer Kristen D’Arcy.
By Chris Kelly • Oct. 23, 2024 -
Courtesy of Target
Target cuts prices on 2K items for the holiday season
It's the second time in less than six months the retailer lowered prices. By the end of the year, the company said it will have reduced prices on 10,000 products.
By Nate Delesline III • Oct. 22, 2024 -
Courtesy of The Honey Pot
The Honey Pot launches at Ulta Beauty
The deal marks the vaginal care brand’s first partnership with a beauty retailer and adds to its growing list of wholesale partners, including CVS and Target.
By Howard Ruben • Oct. 22, 2024 -
Courtesy of Bath & Body Works
Bath & Body Works adds new features to mobile app
The app allows shoppers to log in using biometric authentication including fingerprint or face identification.
By Tatiana Walk-Morris • Oct. 22, 2024 -
Courtesy of The Home Depot
Let the ghoul times roll: Why retailers love Halloween
Companies are engaging with the fall holiday earlier than ever. Because, as it turns out, Halloween is a big moneymaker.
By Kaarin Moore • Oct. 22, 2024 -
Courtesy of Fred & Farid Los Angeles
Rare Beauty celebrates ‘Every Side of You’ for first global campaign
The Selena Gomez-founded cosmetics brand is putting individuality at the center of its marketing as it continues to hold favor among Gen Z.
By Jessica Deyo • Oct. 21, 2024 -
Courtesy of Dollar General
Dollar General pushes holiday savings, deals on toys
The dollar store said nearly every toy is priced under $20, with most at $10 or less.
By Howard Ruben • Oct. 21, 2024 -
Permission granted by Walmart
Inside Walmart’s pop culture-heavy 2024 holiday campaign
Nods to films and TV shows like “Gilmore Girls” and “Christmas Vacation” aim to cut through the crowded retail marketing ecosystem this season.
By Peter Adams • Oct. 21, 2024 -
mapo via Getty Images
TikTok Shop adds refurbished electronics
The company currently offers tablets, mobile phones and laptops from companies like Apple and Google with plans for expansion.
By Tatiana Walk-Morris • Oct. 21, 2024 -
Courtesy of David's Bridal
David’s Bridal expands loyalty program to full wedding party
The Diamond Loyalty program also includes two new reward tiers with lower threshold levels for members to earn gifts and perks.
By Tatiana Walk-Morris • Oct. 21, 2024 -
Courtesy of Walmart
Walmart modifies holiday meal deal
The retailer announced Thursday that its turkey-centered promotion serves eight people instead of 10.
By Sam Silverstein • Oct. 21, 2024 -
Yoh4nn via Getty Images
Sponsored by CriteoHow to set your RMN up for long-term growth
Get a first-hand perspective on how to build your RMN to drive sustained growth.
By Melanie Zimmermann • Oct. 21, 2024 -
Permission granted by Pinterest
Sponsored by Pinterest3 actionable steps to optimize your holiday campaign performance at every stage of the funnel
Plan more proactively — and in turn, meet your sales goals with maximum efficiency.
Oct. 21, 2024 -
Courtesy of Macy's
Macy’s, Disney collaborate for the holidays with new collection and shop-in-shops
Disney will have shop-in-shops in 200 locations, including the department store’s iconic Herald Square flagship in New York City.
By Howard Ruben • Oct. 18, 2024 -
Courtesy of H&M
ColumnThe Weekly Closeout: Foot Locker partners with the Chicago Bulls, H&M pops up in New York
The footwear retailer’s deal includes a series of community events, in-store activations and more, while the apparel retailer’s pop-up store runs for two months.
By Retail Dive Staff • Oct. 18, 2024 -
Cara Salpini/Retail Dive
Ulta looks to open 200 stores over the next 3 years as it plots growth in a tough market
Chief Financial Officer Paula Oyibo noted that this year and next “will be transitional years” as competition intensifies and category demand normalizes.
By Cara Salpini • Oct. 18, 2024 -
Courtesy of Dollar General Popshelf shop-in-shop release
Popshelf updates all stores to new format, will exit Dollar General locations
The higher-priced dollar store concept is rolling out a new app and loyalty program, with plans to exit its DG Market shop-in-shops.
By Nate Delesline III • Oct. 18, 2024 -
Courtesy of Naadam
Kohl’s adds digitally native cashmere brand Naadam to its assortment
The brand’s “Soft Collection,” which is its first designed for a mass channel, will land in 100 of the department store’s locations and online on Nov. 8.
By Howard Ruben • Updated Oct. 17, 2024 -
Courtesy of JCPenney
J.C. Penney’s holiday playbook: Deals, in-store experiences and Martha Stewart
The embattled department store is leaning into its successful “Really Big Deal Reveals” campaign and bringing back a nostalgic giveaway.
By Jessica Deyo • Oct. 17, 2024 -
Liliboas via Getty Images
Consumers to shop at discount department stores this holiday
In response to higher costs, shoppers will spend more time looking for deals this season, according to an ICSC survey.
By Tatiana Walk-Morris • Oct. 17, 2024 -
Kaarin Vembar/Retail Dive
Macy’s to feature local businesses in holiday market at Herald Square
The department store will bring hot chocolate and other vendors to its iconic flagship as it adds more newness to its own assortment.
By Tatiana Walk-Morris • Oct. 17, 2024 -
Courtesy of Google
Google revamps shopping feature with AI-powered product curation
Upcoming features include AI-generated briefs, dynamic filters to narrow searches based on specific attributes and personalized feeds.
By Bryan Wassel • Oct. 17, 2024
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