Marketing: Page 4


  • A shopper with a handheld basket broweses a display of holiday items at Target.
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    Permission granted by Target
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    Target touts early Black Friday sale

    This week, the retailer will hold a pre-Thanksgiving sale and has also begun offering daily and weekly deals.

    By Nov. 4, 2024
  • Shelves are stacked with graphic T-shirts by the Children's Place.
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    Arturo Holmes/Getty Images for The Children's Place, Inc. via Getty Images
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    The Children’s Place launches Shein storefront

    The deal allows the youth apparel company to distribute its products through the fast-fashion giant’s platform and diversify its omnichannel strategy.

    By Laurel Deppen • Nov. 4, 2024
  • Trendline

    The latest in experiential retail

    With customers returning to in-store shopping, retailers are testing out new store concepts, exiting others and otherwise refining their brick-and-mortar touchpoints.

    By Retail Dive staff
  • The Nike "swoosh" on the side of a building, with another building seen behind it.
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    Daphne Howland/Retail Dive
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    Nike shakes up senior leadership

    Ann Miller will lead global sports marketing, and Chief Supply Chain Officer Venkatesh Alagirisamy will be elevated to the team. Both are 18-year company veterans.

    By Tatiana Walk-Morris • Nov. 1, 2024
  • People running wearing Brooks shoes.
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    Courtesy of Brooks Running
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    Column

    The Weekly Closeout: Brooks Running hits revenue record and Ollie’s Bargain Outlet acquires former Big Lots stores

    The running brand surpassed $1 billion in global revenue year to date, while Ollie’s acquired more leases from the bankrupt discounter.

    By Retail Dive Staff • Nov. 1, 2024
  • A smartphone displaying the Affirm app
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    Courtesy of Affirm
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    In time for the holidays, Affirm updates its app

    Consumers made more purchases via BNPL platforms last holiday season. With the lingering impact of inflation, shoppers may do the same this year. 

    By Tatiana Walk-Morris • Oct. 31, 2024
  • A quotation mark on a blue background.
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    Kendall Davis/Retail Dive
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    Podcast

    The Backroom: Retailers creeping it real

    Halloween will drive $11.6 billion in spending this year. Plus, it’s fun!

    By Retail Dive Staff • Oct. 31, 2024
  • A person brings Walmart bags inside their house.
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    Courtesy of Walmart
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    Walmart+ annual membership fee slashed in half for the holidays

    The retail giant is also offering trial subscriptions as usual amid a Black Friday-Cyber Monday push ahead of an extra-short season.

    By Oct. 30, 2024
  • A bright blue storefront entrance.
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    Daphne Howland/Retail Dive
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    Build-A-Bear appoints chief brand officer

    Kim Utlaut spent over 20 years in leadership roles at Coca-Cola, most recently serving as the general manager for franchise leadership. 

    By Tatiana Walk-Morris • Oct. 30, 2024
  • Person sits on a couch shopping on an iPad next to a Christmas tree.
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    Anchiy via Getty Images
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    Product review videos to influence holiday shopping

    YouTube, Facebook and Instagram are the top social media platforms shoppers are using for research this season, according to a Circana report. 

    By Tatiana Walk-Morris • Oct. 30, 2024
  • Actress Alison Brie wearing a red suit looking over her left shoulder.
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    Courtesy of Macy's
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    Macy’s taps actress Alison Brie for holiday campaign

    The spots, which depict Brie embodying the human version of the department store’s annual gift guide, will air across TV, digital and social channels.

    By Howard Ruben • Oct. 29, 2024
  • Instacart app with decorative items in the background.
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    Courtesy of Instacart
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    Party City taps Instacart for same-day delivery

    Customers can now get delivery in as fast as an hour from over 700 of the retailer’s stores across the country. 

    By Tatiana Walk-Morris • Oct. 29, 2024
  • Overhead picture of a table with a cooked turkey in the center and three separate bowls surrounding it holding various side dishes
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    Courtesy of Target
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    Target Thanksgiving meal feeds 4 for $20

    The retailer joins a slew of grocers that have rolled out holiday meal discounts in an effort to assuage consumer concern about food prices.

    By Peyton Bigora • Oct. 29, 2024
  • Jennifer Hudson sits in the center of a group of holiday party-goers in Old Navy's latest holiday campaign
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    Courtesy of Old Navy
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    Jennifer Hudson stars in Old Navy’s latest holiday campaign

    The campaign, dubbed “Love is in the House,” will air across cinemas, social media, primetime networks and streaming services.

    By Howard Ruben • Oct. 28, 2024
  • Joe Boyle, Columbia Brand President presenting in Portland, Oregon
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    Courtesy of Columbia Sportswear
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    Columbia revamps creative strategy with new top marketer, agency

    Matthew Sutton, previously of digital-first brands like The Black Tux, is tasked with bringing product strategy and marketing closer together.

    By Peter Adams • Oct. 28, 2024
  • Two models holding bags from the collaboration collection in an M&M candy aisle of a store.
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    Courtesy of Kate Spade New York
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    Column

    The Weekly Closeout: Kate Spade launches M&M’S collection and Nike extends partnership with NBA, WNBA

    The fashion company announced a sweet collaboration, while the athletics brand is signing on for another 12 years with the basketball associations. 

    By Retail Dive Staff • Oct. 25, 2024
  • Cropped shot of a basketball net on a sunny day outside.
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    Marco VDM via Getty Images
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    GameChanger launches AI-powered video analysis tool for youth basketball, volleyball

    The Dick’s Sporting Goods-owned company debuted Film Room, a feature which uses AI to quickly identify key moments in game action. 

    By Tatiana Walk-Morris • Oct. 24, 2024
  • Billowy clouds in a blue sky above a storefront.
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    Daphne Howland/Retail Dive
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    Best Buy extends store hours for the holidays

    The electronics retailer also has an extended holiday return and exchange policy for most gifts purchased between Nov. 1 through Dec. 31. 

    By Tatiana Walk-Morris • Oct. 24, 2024
  • Wayfair launches paid loyalty program

    For $29 a year, the online retailer is offering customers free shipping, early access to major sales events and 5% back in rewards on purchases.

    By Howard Ruben • Oct. 23, 2024
  • Costco storefront.
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    Kaarin Vembar/Retail Dive
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    Peloton, Costco partner for the holidays

    Costco members will be able to purchase an exclusive Bike+ bundle from Nov. 1 through Feb. 15, as Peloton continues to expand its third-party relationships. 

    By Oct. 23, 2024
  • Megan Thee Stallion in a True Religion ad
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    Courtesy of True Religion
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    True Religion enlists Megan Thee Stallion to tap into hip-hop culture

    The rapper is “hotter than hot right now” and makes the holiday campaign a “milestone moment” for the brand, according to Chief Marketing Officer Kristen D’Arcy.

    By Chris Kelly • Oct. 23, 2024
  • A Target storefront with the company's signature red color scheme and bullseye logo
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    Courtesy of Target
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    Target cuts prices on 2K items for the holiday season

    It's the second time in less than six months the retailer lowered prices. By the end of the year, the company said it will have reduced prices on 10,000 products.

    By Oct. 22, 2024
  • A person wearing a green striped shirt taking a tampon out of box and placing it in a yellow purse.
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    Courtesy of The Honey Pot
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    The Honey Pot launches at Ulta Beauty

    The deal marks the vaginal care brand’s first partnership with a beauty retailer and adds to its growing list of wholesale partners, including CVS and Target.

    By Howard Ruben • Oct. 22, 2024
  • People look at an iPad inside a Bath & Body Works store
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    Courtesy of Bath & Body Works
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    Bath & Body Works adds new features to mobile app

    The app allows shoppers to log in using biometric authentication including fingerprint or face identification.

    By Tatiana Walk-Morris • Oct. 22, 2024
  • Carved pumpkin for Halloween.
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    Courtesy of The Home Depot
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    Let the ghoul times roll: Why retailers love Halloween

    Companies are engaging with the fall holiday earlier than ever. Because, as it turns out, Halloween is a big moneymaker. 

    By Oct. 22, 2024
  • Campaign imagery for Selena Gomez-owned Rare Beauty's first-ever brand campaign, "Every Side of You."
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    Courtesy of Fred & Farid Los Angeles
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    Rare Beauty celebrates ‘Every Side of You’ for first global campaign

    The Selena Gomez-founded cosmetics brand is putting individuality at the center of its marketing as it continues to hold favor among Gen Z.

    By Jessica Deyo • Oct. 21, 2024