Marketing: Page 4


  • Billowy clouds in a blue sky above a storefront.
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    Daphne Howland/Retail Dive
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    Best Buy extends store hours for the holidays

    The electronics retailer also has an extended holiday return and exchange policy for most gifts purchased between Nov. 1 through Dec. 31. 

    By Tatiana Walk-Morris • Oct. 24, 2024
  • Wayfair launches paid loyalty program

    For $29 a year, the online retailer is offering customers free shipping, early access to major sales events and 5% back in rewards on purchases.

    By Howard Ruben • Oct. 23, 2024
  • Trendline

    The latest in experiential retail

    With customers returning to in-store shopping, retailers are testing out new store concepts, exiting others and otherwise refining their brick-and-mortar touchpoints.

    By Retail Dive staff
  • Costco storefront.
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    Kaarin Vembar/Retail Dive
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    Peloton, Costco partner for the holidays

    Costco members will be able to purchase an exclusive Bike+ bundle from Nov. 1 through Feb. 15, as Peloton continues to expand its third-party relationships. 

    By Oct. 23, 2024
  • Megan Thee Stallion in a True Religion ad
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    Courtesy of True Religion
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    True Religion enlists Megan Thee Stallion to tap into hip-hop culture

    The rapper is “hotter than hot right now” and makes the holiday campaign a “milestone moment” for the brand, according to Chief Marketing Officer Kristen D’Arcy.

    By Chris Kelly • Oct. 23, 2024
  • A Target storefront with the company's signature red color scheme and bullseye logo
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    Courtesy of Target
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    Target cuts prices on 2K items for the holiday season

    It's the second time in less than six months the retailer lowered prices. By the end of the year, the company said it will have reduced prices on 10,000 products.

    By Oct. 22, 2024
  • A person wearing a green striped shirt taking a tampon out of box and placing it in a yellow purse.
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    Courtesy of The Honey Pot
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    The Honey Pot launches at Ulta Beauty

    The deal marks the vaginal care brand’s first partnership with a beauty retailer and adds to its growing list of wholesale partners, including CVS and Target.

    By Howard Ruben • Oct. 22, 2024
  • People look at an iPad inside a Bath & Body Works store
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    Courtesy of Bath & Body Works
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    Bath & Body Works adds new features to mobile app

    The app allows shoppers to log in using biometric authentication including fingerprint or face identification.

    By Tatiana Walk-Morris • Oct. 22, 2024
  • Carved pumpkin for Halloween.
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    Courtesy of The Home Depot
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    Let the ghoul times roll: Why retailers love Halloween

    Companies are engaging with the fall holiday earlier than ever. Because, as it turns out, Halloween is a big moneymaker. 

    By Oct. 22, 2024
  • Campaign imagery for Selena Gomez-owned Rare Beauty's first-ever brand campaign, "Every Side of You."
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    Courtesy of Fred & Farid Los Angeles
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    Rare Beauty celebrates ‘Every Side of You’ for first global campaign

    The Selena Gomez-founded cosmetics brand is putting individuality at the center of its marketing as it continues to hold favor among Gen Z.

    By Jessica Deyo • Oct. 21, 2024
  • A child sitting next to a stack of board games
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    Courtesy of Dollar General
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    Dollar General pushes holiday savings, deals on toys

    The dollar store said nearly every toy is priced under $20, with most at $10 or less.

    By Howard Ruben • Oct. 21, 2024
  • A person sitting in the front seat of a car holds up a pair of earrings
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    Permission granted by Walmart
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    Inside Walmart’s pop culture-heavy 2024 holiday campaign

    Nods to films and TV shows like “Gilmore Girls” and “Christmas Vacation” aim to cut through the crowded retail marketing ecosystem this season.

    By Peter Adams • Oct. 21, 2024
  • A person in a grey sweater hovers over a laptop with their hands.
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    mapo via Getty Images
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    TikTok Shop adds refurbished electronics

    The company currently offers tablets, mobile phones and laptops from companies like Apple and Google with plans for expansion. 

    By Tatiana Walk-Morris • Oct. 21, 2024
  • Two people in wedding dresses sit in a field of white silk flowers.
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    Courtesy of David's Bridal
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    David’s Bridal expands loyalty program to full wedding party

    The Diamond Loyalty program also includes two new reward tiers with lower threshold levels for members to earn gifts and perks.

    By Tatiana Walk-Morris • Oct. 21, 2024
  • Groceries on a kitchen counter
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    Courtesy of Walmart
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    Walmart modifies holiday meal deal

    The retailer announced Thursday that its turkey-centered promotion serves eight people instead of 10.

    By Sam Silverstein • Oct. 21, 2024
  • Woman making a purchase online on their tablet
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    Yoh4nn via Getty Images
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    Sponsored by Criteo

    How to set your RMN up for long-term growth

    Get a first-hand perspective on how to build your RMN to drive sustained growth.

    By Melanie Zimmermann • Oct. 21, 2024
  • Model with images of holiday items
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    Permission granted by Pinterest
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    Sponsored by Pinterest

    3 actionable steps to optimize your holiday campaign performance at every stage of the funnel

    Plan more proactively — and in turn, meet your sales goals with maximum efficiency.

    Oct. 21, 2024
  • A person wearing a pink sweater that says "Minnie" and a striped skirt with ears on their head.
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    Courtesy of Macy's
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    Macy’s, Disney collaborate for the holidays with new collection and shop-in-shops

    Disney will have shop-in-shops in 200 locations, including the department store’s iconic Herald Square flagship in New York City. 

    By Howard Ruben • Oct. 18, 2024
  • The exterior of H&M's pop-up in New York City's Nolita neighborhood. There are metallic silver mannequins in the window with a red background.
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    Courtesy of H&M
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    Column

    The Weekly Closeout: Foot Locker partners with the Chicago Bulls, H&M pops up in New York

    The footwear retailer’s deal includes a series of community events, in-store activations and more, while the apparel retailer’s pop-up store runs for two months.

    By Retail Dive Staff • Oct. 18, 2024
  • A series of beauty displays at an Ulta Beauty shop-in-shop inside of a Target.
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    Cara Salpini/Retail Dive
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    Ulta looks to open 200 stores over the next 3 years as it plots growth in a tough market

    Chief Financial Officer Paula Oyibo noted that this year and next “will be transitional years” as competition intensifies and category demand normalizes.

    By Oct. 18, 2024
  • Popshelf shop-in-shop at DG Market
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    Courtesy of Dollar General Popshelf shop-in-shop release
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    Popshelf updates all stores to new format, will exit Dollar General locations

    The higher-priced dollar store concept is rolling out a new app and loyalty program, with plans to exit its DG Market shop-in-shops.

    By Oct. 18, 2024
  • A person wearing a bright pink Naadam cashmere sweater from its "Soft Collection" at Kohl's
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    Courtesy of Naadam
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    Kohl’s adds digitally native cashmere brand Naadam to its assortment

    The brand’s “Soft Collection,” which is its first designed for a mass channel, will land in 100 of the department store’s locations and online on Nov. 8.

    By Howard Ruben • Updated Oct. 17, 2024
  • Martha Stewart poses alongside her JCPenney 2024 Holiday Collection.
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    Courtesy of JCPenney
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    J.C. Penney’s holiday playbook: Deals, in-store experiences and Martha Stewart

    The embattled department store is leaning into its successful “Really Big Deal Reveals” campaign and bringing back a nostalgic giveaway. 

    By Jessica Deyo • Oct. 17, 2024
  • A Christmas tree with red and gold ornaments and decorative lights in the background is pictured.
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    Liliboas via Getty Images
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    Consumers to shop at discount department stores this holiday

    In response to higher costs, shoppers will spend more time looking for deals this season, according to an ICSC survey. 

    By Tatiana Walk-Morris • Oct. 17, 2024
  • The outside of the Macy's store in Herald Square in NYC during the holidays.
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    Kaarin Vembar/Retail Dive
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    Macy’s to feature local businesses in holiday market at Herald Square

    The department store will bring hot chocolate and other vendors to its iconic flagship as it adds more newness to its own assortment.

    By Tatiana Walk-Morris • Oct. 17, 2024
  • A Google Shopping page features AI-generated advice about winter jackets.
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    Courtesy of Google
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    Google revamps shopping feature with AI-powered product curation

    Upcoming features include AI-generated briefs, dynamic filters to narrow searches based on specific attributes and personalized feeds.

    By Bryan Wassel • Oct. 17, 2024