Marketing: Page 5
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Courtesy of Dollar General
Dollar General pushes holiday savings, deals on toys
The dollar store said nearly every toy is priced under $20, with most at $10 or less.
By Howard Ruben • Oct. 21, 2024 -
Permission granted by Walmart
Inside Walmart’s pop culture-heavy 2024 holiday campaign
Nods to films and TV shows like “Gilmore Girls” and “Christmas Vacation” aim to cut through the crowded retail marketing ecosystem this season.
By Peter Adams • Oct. 21, 2024 -
Trendline
The latest in experiential retail
With customers returning to in-store shopping, retailers are testing out new store concepts, exiting others and otherwise refining their brick-and-mortar touchpoints.
By Retail Dive staff -
mapo via Getty Images
TikTok Shop adds refurbished electronics
The company currently offers tablets, mobile phones and laptops from companies like Apple and Google with plans for expansion.
By Tatiana Walk-Morris • Oct. 21, 2024 -
Courtesy of David's Bridal
David’s Bridal expands loyalty program to full wedding party
The Diamond Loyalty program also includes two new reward tiers with lower threshold levels for members to earn gifts and perks.
By Tatiana Walk-Morris • Oct. 21, 2024 -
Courtesy of Walmart
Walmart modifies holiday meal deal
The retailer announced Thursday that its turkey-centered promotion serves eight people instead of 10.
By Sam Silverstein • Oct. 21, 2024 -
Permission granted by Pinterest
Sponsored by Pinterest3 actionable steps to optimize your holiday campaign performance at every stage of the funnel
Plan more proactively — and in turn, meet your sales goals with maximum efficiency.
Oct. 21, 2024 -
Yoh4nn via Getty Images
Sponsored by CriteoHow to set your RMN up for long-term growth
Get a first-hand perspective on how to build your RMN to drive sustained growth.
By Melanie Zimmermann • Oct. 21, 2024 -
Courtesy of Macy's
Macy’s, Disney collaborate for the holidays with new collection and shop-in-shops
Disney will have shop-in-shops in 200 locations, including the department store’s iconic Herald Square flagship in New York City.
By Howard Ruben • Oct. 18, 2024 -
Courtesy of H&M
ColumnThe Weekly Closeout: Foot Locker partners with the Chicago Bulls, H&M pops up in New York
The footwear retailer’s deal includes a series of community events, in-store activations and more, while the apparel retailer’s pop-up store runs for two months.
By Retail Dive Staff • Oct. 18, 2024 -
Cara Salpini/Retail Dive
Ulta looks to open 200 stores over the next 3 years as it plots growth in a tough market
Chief Financial Officer Paula Oyibo noted that this year and next “will be transitional years” as competition intensifies and category demand normalizes.
By Cara Salpini • Oct. 18, 2024 -
Courtesy of Dollar General Popshelf shop-in-shop release
Popshelf updates all stores to new format, will exit Dollar General locations
The higher-priced dollar store concept is rolling out a new app and loyalty program, with plans to exit its DG Market shop-in-shops.
By Nate Delesline III • Oct. 18, 2024 -
Courtesy of Naadam
Kohl’s adds digitally native cashmere brand Naadam to its assortment
The brand’s “Soft Collection,” which is its first designed for a mass channel, will land in 100 of the department store’s locations and online on Nov. 8.
By Howard Ruben • Updated Oct. 17, 2024 -
Courtesy of JCPenney
J.C. Penney’s holiday playbook: Deals, in-store experiences and Martha Stewart
The embattled department store is leaning into its successful “Really Big Deal Reveals” campaign and bringing back a nostalgic giveaway.
By Jessica Deyo • Oct. 17, 2024 -
Liliboas via Getty Images
Consumers to shop at discount department stores this holiday
In response to higher costs, shoppers will spend more time looking for deals this season, according to an ICSC survey.
By Tatiana Walk-Morris • Oct. 17, 2024 -
Kaarin Vembar/Retail Dive
Macy’s to feature local businesses in holiday market at Herald Square
The department store will bring hot chocolate and other vendors to its iconic flagship as it adds more newness to its own assortment.
By Tatiana Walk-Morris • Oct. 17, 2024 -
Courtesy of Google
Google revamps shopping feature with AI-powered product curation
Upcoming features include AI-generated briefs, dynamic filters to narrow searches based on specific attributes and personalized feeds.
By Bryan Wassel • Oct. 17, 2024 -
"Holiday Shopping - Downtown Crossing" by Massachusetts Office Of Travel & Tourism is licensed under CC BY-ND 2.0
NRF expects holiday sales to rise as much as 3.5%, reaching at least $980B
With an expansive economy and wages outpacing inflation — and despite ongoing consumer wariness — spending will set a record, the group said.
By Daphne Howland • Oct. 16, 2024 -
Kaarin Vembar/Retail Dive
Bloomie’s to open fourth location
The 21,000-square-foot store is set to open at The Grove Shopping Center in Shrewsbury, New Jersey, on Nov. 14.
By Howard Ruben • Oct. 16, 2024 -
Jessica McGowan / Stringer via Getty Images
How retailers can foster loyalty for Black Friday and beyond
Half of U.S. consumers say they will remain loyal to the brands they buy from on Black Friday, an SAP Emarsys survey found.
By Kristen Doerer • Oct. 16, 2024 -
Courtesy of Gorjana
Gorjana signs LA Sparks forward Cameron Brink as brand ambassador
Brink is the second professional athlete ambassador the DTC jewelry brand has brought on, following tennis player Jessica Pegula last year.
By Howard Ruben • Oct. 15, 2024 -
satura86 via Getty Images
Nearly half of holiday shoppers plan to shop in stores
While online shopping is returning to pre-pandemic behaviors, there is a generational divide between those who shop on computers versus mobile devices, according to Experian.
By Tatiana Walk-Morris • Oct. 15, 2024 -
Courtesy of Amazon
Amazon rolls out AI Shopping Guides for curated product discovery
The guides use product searches to deliver pages filled with relevant product details and suggestions.
By Bryan Wassel • Oct. 15, 2024 -
Courtesy of Beyond Yoga
Beyond Yoga opens New York City pop-up
The store concept, dubbed Club Beyond, will feature drop-in fitness and wellness classes, as well as workshops led by experts.
By Howard Ruben • Oct. 14, 2024 -
Courtesy of Amazon
Amazon will reprise holiday beauty sale
This year the e-commerce giant will be competing for attention not just with rival retailers but also the November election.
By Daphne Howland • Oct. 14, 2024 -
Permission granted by Kohl's
Kohl’s nearly doubles holiday gift assortment
The department store is leaning into value pricing this season, with “hundreds” of gifts under $10 and “thousands” of toys under $20.
By Nate Delesline III • Oct. 11, 2024
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